Virtual Reality (VR) Market Ecosystem Map

Chris McCann
5 min readJul 15, 2015

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VR is reported to be a big future market. I wanted to get a better understanding of all of the different players and how the whole ecosystem fits together.

Here is a map of the virtual reality ecosystem I created for myself, hopefully its helpful for others.

Below is a breakdown of each category:

I focused mainly on VR not AR (ex. Magic Leap)
I’ve included more companies below than listed on the graphic above.
I am biased towards startups in the space and/or companies that have raised funding.
If I am missing something tweet me @mccannatron
This space is developing quickly so take this into consideration.

Devices

  • Oculus VR — Bought by facebook for $2B
  • HTC Vive — partnered with Valve also creating the Steam VR platform.
  • Sony’s Project Morpheus — VR system by Sony, will also be connected to the PS4 VR Platform
  • Samsung’s Gear VR
  • Google Cardboard — Low end VR system using your smartphone.
  • StarVR — headset with an ultra-wide field of view
  • Visbox — Cave VR system (VR within whole room)
  • Fove — developing an eye tracking virtual reality headset — Raised an unreported amount, announced on June 25, 2015
  • Sulon Technologies- combines both VR and AR in one device- No funding reported yet, won top heads up display in CES.

Controllers

  • Virtuix Omni — Treadmill for VR, used with Oculus — Raised $7M, announced on December 10th, 2014
  • Nod Labs — controller and tracking device for VR — $16M announced on June 17, 2015
  • virZOOM — turns a stationary bike into VR controller — Raised $1.83M announced on April 16, 2015
  • Leap Motion — motion control for VR — Raised $44M, announced on January 3, 2013.
  • Oculus Touch — Made by Oculus
  • Sixense — wireless motion tracking controller — Raised $600K on Kickstarter on October 12, 2013
  • Valve Controllers — Made by Valve for the HTC Vive
  • Cyberith — VR controller that lets you run, jump, rotate, and crouch — no funding reported yet.
  • Tactical Haptics — produces the Reactive Grip Motion Controller- no funding reported yet.
  • ControlVR — Lets you control using your hands and motion instead of keyboard — Raised $400K on Kickstarter, announced on July 5, 2014
  • Pebbles Interfaces— Develops hand-tracking technologies — Raised $11.5M, Announced on August 1st, 2013. Recently bought by Oculus.

Cameras / 3D Mapping

  • Jaunt VR — professional grade camera system for capturing VR experiences — Raised $35M, announced on August 21st, 2014
  • Otoy — Full pipeline for creating, rendering, and streaming 3D environments. Amount raised unreported from Yuri Milner and Autodesk - advisors include Eric Schmidt, Ari Emanuel, and more
  • Structure.io — capture the 3D world via smartphone — Raised $8M, announced on October 20th, 2013
  • hover.to — create 3D models from your smartphone — Raised $12.7M announced on August 7, 2014
  • Kolor — Create 3D words from 2D images and videos — Bought by GoPro
  • VideoStitch — VideoStitch develops video stitching software to create Live Virtual Reality Video content. — Raised $2.25M seed
  • Matterport — Reconstruct real world spaces in VR — Raised $58.3M, announced on June 25, 2015
  • Panorics — develops fully immersive 360-degree video technology and products — Raised an unreported amount of funding.

Developer Tools

  • Unity — Development platform, supporting VR development.
  • Unreal Engine — Game development platform, supporting VR.
  • WorldViz— Produces Vizard VR toolkit — Raised $3.5M announced on April 14th, 2015
  • GameWorks VR — Developer platform by NVIDIA
  • OSVR — open sourced hardware and software platform for VR
  • High Fidelity — Open sourced software for deploying VR spaces — Raised $16M announced on February 11, 2015 (founded by Philip Rosedale who started Second Life)

Content (Producing VR experiences/games)

  • Game studios developing games for VR — Insomniac Games, Ubisoft, CCP, Gunfire games, 4A Games, Carbon Games, Climax, Harmonix, High Voltage Software, Ready at Dawn, Otherworld Interactive, and Square Enix, Thotwise
  • Here is a long list of games that or will be compatible with VR.
  • Reload Studios — is an independent game studio developing VR games — $2M on June 3, 2015
  • nDreams — Game developer specializing in VR — Raised $2.75M, announced on January 19th, 2015
  • Visionary VR — a technology and content development studio — Raised $350K announced on March 4th, 2015
  • NextVR — captures and delivers live and on-demand virtual reality experiences (concerts, movies, sports) — Raised $5M, announced on September 9th, 2014
  • The VR Company — Studio producing experiences, Steven Spielberg is an advisor — Raised $2.1M announced on May 29, 2015.
  • VRse — Producers of VR content for filmmaking
  • Livelike VR — VR production focused on live sports content — Raised $200,000 announced on January 27, 2015
  • spaceVR — Experience what space flight feels like (sounds pretty cool).
  • Felix & Paul Studios — developing VR content and content tied to Hollywood blockbusters

Social network / Content platforms

  • Littlstar — aggregates virtual reality content — Raised $120K announced on July 9, 2015
  • Wear VR — content platform and app store for VR experiences — Raised $1.5M announced on April 8, 2015
  • AltspaceVR — Experience things on the web (shows, concerts, movies) in VR with other people — Raised $5.2M announced on September 14th, 2014
  • Vrideo — Youtube like network for VR experiences — Raised seed round, unreported.
  • EmergentVR — User generated content of VR — Raised unreported amount on January 21, 2015

Education

  • Woofbert — providing art-education through VR — $2.78M on June 1st, 2015
  • zspace — VR for STEM education — Raised $26.6M announced on March 19th, 2015
  • Discovr — exploring ancient worlds through VR — No funding reported
  • drashvr — Produces educational VR apps — No funding reported

Medical

  • Psious — uses virtual environments to treat anxiety disorders — No reported funding
  • Deepstream VR— using VR games for rehabilitation and treating pain — No reported funding
  • MindMaze — developing VR experiences for medical recovery (ex. post-stroke) — Raised $8.5 announced on March 4, 2015
  • Vivid Vision — designing games to correct amblyopia (lazy eye) as well as strabismus (crossed eye) in virtual reality — Raised $50K, announced on January 21, 2014

Business / Enterprise tools

  • insiteVR — Designer tools within VR — Raised $120,000 from YCombinator, announced on March 15th, 2015
  • IrisVR — 3D modeling tools within VR — Raised $2.53M, announced on July 8, 2015
  • SDK Lab — Create VR experiences for employee training (mining, drilling, etc) — No reported funding.
  • Inreal Technologies — VR tools for architects — Raised seed round, unreported.
  • Autodesk — Also experimenting with VR tools and experiences for manufacturing, real estate, etc.

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Chris McCann

Partner @RaceCapital, former community lead at Greylock Partners, founder of StartupDigest