“It Lives!”

Jacob
3 min readApr 21, 2024

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How John Carpenter’s ‘They Live’ fools the audience with truth.

Few filmmakers in cinema possess the visionary ability to examine societal norms like John Carpenter. One of his most striking works, “They Live,” demonstrates his ability to weave together compelling storytelling with devastating social commentary. This cult masterpiece, released in 1988, moves beyond its sci-fi foundations to present a stinging critique of materialism, conformity, and the hidden forces that influence our reality. Through its intriguing narrative and memorable cinematography, “They Live” dares viewers to question the existing quo and see the world through unfiltered lenses.

A scene from “They Live.” (Courtesy Universal)

“They Live” transports us to a world where looks deceive and reality is a meticulously crafted façade. Protagonist John Nada, played well by Roddy Piper, is a wanderer who acquires a pair of sunglasses that unveil the truth about the world around him. Through these unique glasses, he discovers that subliminal messages infect all aspects of society, driving people to obey, consume, and conform. The sharp contrast between the bland facade seen by the naked eye and the stunning truth revealed by the sunglasses serves as an effective metaphor for reality manipulation and the deceitful nature of societal conventions.

As Nada dives deeper into this dystopian reality, he joins a small band of rebels aiming to expose the truth and destroy the alien overlords that control everything from behind the scenes. Their fight reflects the timeless conflict between the individual and the oppressive forces of authority, appealing to audiences seeking freedom from the limits of conformity. Carpenter’s brave actions of defiance and solidarity highlight the significance of resistance in the face of oppression, urging viewers to reconsider their complacency and take action against injustice.

A scene from “They Live.” (Courtesy Universal)

At the heart of “They Live” is a scathing critique of consumer culture and the never-ending quest for material wealth. The pervasive presence of advertising and consumer products acts as a constant reminder of society’s fixation with consumption, distracting people from the harsh realities of exploitation and injustice. Carpenter skillfully exposes the poisonous nature of materialism, depicting it as a tool employed by the ruling class to keep control over the masses. By presenting the true nature of these things as tools of manipulation, “They Live” encourages viewers to reconsider their values and resist the seduction of vacuous consumerist ideals.

Beyond its critique of commercial culture, “They Live” addresses concerns of alienation and otherness in society. The extraterrestrial invaders, masquerading as affluent elites, are the ultimate outsiders, abusing humanity for personal gain while remaining distant from the problems of common life. This representation appeals to audiences who feel marginalized or disenfranchised, emphasizing the prevalent sense of alienation in modern life. Carpenter’s character, Nada, gives a voice to people who have been marginalized by mainstream culture, encouraging viewers to embrace their uniqueness and oppose the homogenizing forces that attempt to destroy their identities.

“They Live” is remembered in the annals of film history as a fearless and unwavering exploration of the human condition. John Carpenter challenges social standards with unyielding clarity through his compelling story and thought-provoking themes, challenging audiences to lift the veil of illusion and face the painful truths that lie beneath. Through revealing the ubiquitous impact of materialism, conformity, and alienation, “They Live” encourages us to challenge the established order and recover control over our personal lives. We are reminded of the strength of resistance, rebellion, and the unwavering pursuit of truth in the face of injustice when we put on symbolic sunglasses and view the world for what it is. “They Live” serves as a rallying cry for all those who dare to challenge the norms and imagine a world where freedom and authenticity reign supreme. In conclusion, you should definitely watch this film.

A scene from “They Live.” (Courtesy Universal)

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