Service, not Volume: data explosion and how to amplify its value

Data is growing at an exponential pace. Based on recent numbers from IDC, the total amount of data in 2015 (4.4ZB) will grow to 44ZB in 2020. Franky, how much is in Zettabyte is almost inconsequential. It is the fact that all of the data generated since the beginning of time (at least the electronic part), will grow 10x in just the next four years that’s shocking!

Since data is the new: “oil”, “gold” or even “bacon” it is natural to think we should value it as a yet another commodity: $0.20/GB. That perspective, I would argue, will lead us to miss even larger opportunity.