In the last decade, I’ve performed most of the roles involved in software development — coding, testing, functional analysis, project management, delivery management, sysadmin, product management & marketing, business development, startups, investor relations. I proved my technical skills at Travelocity and showcased my soft skills at ideeli and RingCaptcha. Without a real understanding of why I *needed* to do each of these things, it now makes sense to me why I did it.

I can do anything as long as I make up my mind of doing it, I will keep trying to improve — it’s in my nature as well as yours, but too many people quit the quest too early. But I didn’t want to excel at one particular thing until I got a feeling of what everything was about. Only after trying I would be uniquely positioned to become an expert and shine at that that I chose to do. How can I be so sure that whatever I did good and enjoy was MY thing? I needed to try each of them, and someone else telling me about it would not make me feel them unless I tried them for myself. That’s when I figured that thinking about my future will not help me determine if I will enjoy it. My future is made today and I have to do it to feel it and understand it. So doing as many things as possible certainly made me experiment too many emotions from the loneliness of coding to the stress of project management and as Marc Andreessen puts it, euphoria and terror from the startup world. …


Martin Cocaro

All Things Tech. Helping developers implement two-step with RingCaptcha. Former rower, current chef apprentice.

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