How psychological theory, research & insights can help businesses perform better — As a media psychologist, I believe in the power of applied psychology. Psychologists and behavior experts are like oil for organizations. Nearly all business processes can be optimized and improved by involving a professional who knows about behavior, attitudes, culture, development and brain processes. In other words: every organization will benefit…

A psychological perspective — Image credits: adesigna, license: CC BY-NC-SA Co-creation and crowdsourcing are two technical terms that are frequently confused with one another. Both concern involving a group of users, clients or readers in the creation of a piece of content, a product or service, but does the similarity end there? Geiger et…