It’s back and better than ever! The fourth annual Font Purchasing Habits Survey is here. There are new questions, a new pack of fonts you get for free for completing the survey, new sponsors, and the survey is now available in six languages! The Font Purchasing Habits Survey is an…

Font Feelings & Customer Segments — Welcome to Part 3 of 3 of the Font Purchasing Habits Survey Results. This content is so long that I’ve decided to split it up. INDEX: Part 1: Demographics & Distributors Check out Part 1 to see the demographics of survey respondents, this year’s list of most popular font distributors, and how…

Font Features, Evaluation, & Pricing — Welcome to Part 2 of 3 of the Font Purchasing Habits Survey Results. This content is so long that I’ve decided to split it up. INDEX: Part 1: Demographics & Distributors Check out Part 1 to see the demographics of survey respondents, this year’s list of most popular font distributors, and how…

Demographics & Distributors — Welcome to Part 1 of 3 of the Font Purchasing Habits Survey Results. This content is so long that I’ve decided to split it up. INDEX: Part 1: Demographics & Distributors Check out Part 1 to see the demographics of survey respondents, this year’s list of most popular font distributors, and how…

This article can also be found in a more user-friendly three-part version, starting with Part 1. This complete article is super long and contains the full survey presentation content. You’ve been warned! Part 1: Demographics & Distributors Check out Part 1 to see the demographics of survey respondents, this year’s list…

It’s that time of year again folks. Font survey time! The third annual Font Purchasing Habits Survey is back and better than ever. …

We recently launched our call for talk submissions for the 20th anniversary of TypeCon. In the past, we accepted 20 min or 40 min talk submissions. This year, we’re trying something new. If you don’t know about TypeCon, it’s the longest-running annual US-based typography, lettering, and font-focused conference. It’s one…

After long week at work and going to a late Friday-night movie, when I got home at 1am, I saw that my left eye — for some reason — was super bloodshot. For some reason?! I knew exactly the reason. I stare at a computer at work for 8+ hours…

In the 2017 Font Purchasing Habits Survey, I asked customers the following open-ended question: What does it mean to you when you see a font with “Pro” in the name? For example: Sarah Script vs. Sarah Script Pro 2,006 individuals gave me an answer, and I’m here today to tell…