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Mary Catherine Pflug
Mary Catherine Pflug

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Feb 3, 2020

Results of the 2019 Font Purchasing Habits Survey

This article outlines the data shared in the live online webinar presented about the survey results on January 30, 2020. You can also watch the video below! About Me I work for Monotype, managing foundry partners who sell their fonts with us and through our online websites. I’m passionate about helping…

Research

13 min read

Results of the 2019 Font Purchasing Habits Survey
Results of the 2019 Font Purchasing Habits Survey

Sep 23, 2019

Announcing: The 2019 Font Purchasing Habits Survey

It’s back and better than ever! The fourth annual Font Purchasing Habits Survey is here. There are new questions, a new pack of fonts you get for free for completing the survey, new sponsors, and the survey is now available in six languages! The Font Purchasing Habits Survey is an…

Typography

3 min read

Announcing: The 2019 Font Purchasing Habits Survey
Announcing: The 2019 Font Purchasing Habits Survey

Aug 17, 2018

The 2018 Font Purchasing Habits Survey Results: Part 3/3

Font Feelings & Customer Segments — Welcome to Part 3 of 3 of the Font Purchasing Habits Survey Results. This content is so long that I’ve decided to split it up. INDEX: Part 1: Demographics & Distributors Check out Part 1 to see the demographics of survey respondents, this year’s list of most popular font distributors, and how…

Typography

11 min read

The 2018 Font Purchasing Habits Survey Results: Part 3/3
The 2018 Font Purchasing Habits Survey Results: Part 3/3

Aug 17, 2018

The 2018 Font Purchasing Habits Survey Results: Part 2/3

Font Features, Evaluation, & Pricing — Welcome to Part 2 of 3 of the Font Purchasing Habits Survey Results. This content is so long that I’ve decided to split it up. INDEX: Part 1: Demographics & Distributors Check out Part 1 to see the demographics of survey respondents, this year’s list of most popular font distributors, and how…

Typography

6 min read

The 2018 Font Purchasing Habits Survey Results: Part 2/3
The 2018 Font Purchasing Habits Survey Results: Part 2/3

Aug 17, 2018

The 2018 Font Purchasing Habits Survey Results: Part 1/3

Demographics & Distributors — Welcome to Part 1 of 3 of the Font Purchasing Habits Survey Results. This content is so long that I’ve decided to split it up. INDEX: Part 1: Demographics & Distributors Check out Part 1 to see the demographics of survey respondents, this year’s list of most popular font distributors, and how…

Typography

7 min read

The 2018 Font Purchasing Habits Survey Results: Part 1/3
The 2018 Font Purchasing Habits Survey Results: Part 1/3

Aug 17, 2018

The 2018 Font Purchasing Habits Survey Results (Complete Edition)

This article can also be found in a more user-friendly three-part version, starting with Part 1. This complete article is super long and contains the full survey presentation content. You’ve been warned! Part 1: Demographics & Distributors Check out Part 1 to see the demographics of survey respondents, this year’s list…

Typography

18 min read

The 2018 Font Purchasing Habits Survey Results (Complete Edition)
The 2018 Font Purchasing Habits Survey Results (Complete Edition)

May 10, 2018

Announcing: The 2018 Font Purchasing Habits Survey!

It’s that time of year again folks. Font survey time! The third annual Font Purchasing Habits Survey is back and better than ever. …

Surveys

3 min read

Announcing: The 2018 Font Purchasing Habits Survey!
Announcing: The 2018 Font Purchasing Habits Survey!

Apr 2, 2018

The case for shorter conference talks

We recently launched our call for talk submissions for the 20th anniversary of TypeCon. In the past, we accepted 20 min or 40 min talk submissions. This year, we’re trying something new. If you don’t know about TypeCon, it’s the longest-running annual US-based typography, lettering, and font-focused conference. It’s one…

Public Speaking

3 min read

The case for shorter conference talks
The case for shorter conference talks

Jan 21, 2018

I survived a screen-free day

After long week at work and going to a late Friday-night movie, when I got home at 1am, I saw that my left eye — for some reason — was super bloodshot. For some reason?! I knew exactly the reason. I stare at a computer at work for 8+ hours…

Productivity

3 min read


Nov 8, 2017

What’s in a name? The perception of “Pro”

In the 2017 Font Purchasing Habits Survey, I asked customers the following open-ended question: What does it mean to you when you see a font with “Pro” in the name? For example: Sarah Script vs. Sarah Script Pro 2,006 individuals gave me an answer, and I’m here today to tell…

Typography

10 min read

What’s in a name? The perception of “Pro”
What’s in a name? The perception of “Pro”
Mary Catherine Pflug

Mary Catherine Pflug

Fonts, doughnuts, data. Works for @Monotype. Opinions are my own.

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