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This article outlines the data shared in the live online webinar presented about the survey results on January 30, 2020. You can also watch the video below!

About Me

I work for Monotype, managing foundry partners who sell their fonts with us and through our online websites. I’m passionate about helping type designers grow their businesses and improving processes to make doing business easier and faster. My daily work involves creative problem solving, being nice to people, and spreading the good word about fonts. I also research and speak about creative customers, the font industry, and design trends. …


The 2019 Edition of the Font Purchasing Habits Survey!
The 2019 Edition of the Font Purchasing Habits Survey!

It’s back and better than ever!

The fourth annual Font Purchasing Habits Survey is here. There are new questions, a new pack of fonts you get for free for completing the survey, new sponsors, and the survey is now available in six languages!

The Font Purchasing Habits Survey is an anonymous survey for anyone who uses fonts. I’m collecting opinions to help foundries, type designers, and font distributors in our design community to better understand the people who need and love fonts! Because fonts are both tools and art, and licensed online rather than sold like traditional products, font makers and sellers face unique challenges. More information is needed to better support customers and users! …


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Font Feelings & Customer Segments

Welcome to Part 3 of 3 of the Font Purchasing Habits Survey Results. This content is so long that I’ve decided to split it up.

INDEX:

Part 1: Demographics & Distributors
Check out Part 1 to see the demographics of survey respondents, this year’s list of most popular font distributors, and how this list stacks up to site traffic data.

Part 2: Font Features, Evaluation, & Pricing
Part two contains information about the font features customers want, how customers evaluate fonts, and the prices they are willing to pay. …


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Font Features, Evaluation, & Pricing

Welcome to Part 2 of 3 of the Font Purchasing Habits Survey Results. This content is so long that I’ve decided to split it up.

INDEX:

Part 1: Demographics & Distributors
Check out Part 1 to see the demographics of survey respondents, this year’s list of most popular font distributors, and how this list stacks up to site traffic data.

Part 2: Font Features, Evaluation, & Pricing
Part two contains information about the font features customers want, how customers evaluate fonts, and the prices they are willing to pay. …


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Demographics & Distributors

Welcome to Part 1 of 3 of the Font Purchasing Habits Survey Results. This content is so long that I’ve decided to split it up.

INDEX:

Part 1: Demographics & Distributors
Check out Part 1 to see the demographics of survey respondents, this year’s list of most popular font distributors, and how this list stacks up to site traffic data.

Part 2: Font Features, Evaluation, & Pricing
Part two contains information about the font features customers want, how customers evaluate fonts, and the prices they are willing to pay. …


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This article can also be found in a more user-friendly three-part version, starting with Part 1. This complete article is super long and contains the full survey presentation content. You’ve been warned!

Part 1: Demographics & Distributors
Check out Part 1 to see the demographics of survey respondents, this year’s list of most popular font distributors, and how this list stacks up to site traffic data.

Part 2: Font Features, Evaluation, & Pricing
Part two contains information about the font features customers want, how customers evaluate fonts, and the prices they are willing to pay. …


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It’s that time of year again folks. Font survey time!

The third annual Font Purchasing Habits Survey is back and better than ever. We’ve got new questions, more fonts you get for free for completing the survey, and the results will be shared with the public at TypeCon and online, as usual.

The Font Purchasing Habits Survey is an anonymous survey for anyone who uses fonts. I’m collecting opinions to help foundries, type designers, and font distributors in our design community to better understand the people who need and love fonts! Because fonts are both tools and art, and licensed online rather than sold like traditional products, font makers and sellers face unique challenges. More information is needed to better support customers and users! …


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Thanks to Sara Fleming for the image of TypeCon 2016 attendees.

We recently launched our call for talk submissions for the 20th anniversary of TypeCon. In the past, we accepted 20 min or 40 min talk submissions. This year, we’re trying something new.

If you don’t know about TypeCon, it’s the longest-running annual US-based typography, lettering, and font-focused conference. It’s one of the few remaining conferences where the programming is not driven by invitation-only speakers; we call for talk and workshop submissions, and are open to anyone who applies. We use a double-blind voting process to determine the accepted speakers. Each member of the voting committee does not see the name, gender, ethnicity, or biography of the applicant, and does not see how the other members of the committee votes. …


After long week at work and going to a late Friday-night movie, when I got home at 1am, I saw that my left eye — for some reason — was super bloodshot. For some reason?! I knew exactly the reason. I stare at a computer at work for 8+ hours a day, and I love watching shows when I get home after work to wind down. I decided right then that the next day would be a screen-free day.

I had to establish some ground rules. Using my phone was going to be okay — the only screens I couldn’t look at were laptops and the television. How hard could it be? I remember being a kid and playing outside all day, back when using the computer prevented the phone from working. I don’t consider myself to be too obsessed with social media… my posts to Instagram are sporadic and my Facebook posts are even less frequent — so much so that I deleted the app from my phone. My one trouble area is Twitter, which I can’t seem to get enough of. I went to bed fairly confident that the following day would be a breeze, and my poor bloodshot eye would have some time to heal. …


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In the 2017 Font Purchasing Habits Survey, I asked customers the following open-ended question:

What does it mean to you when you see a font with “Pro” in the name? For example: Sarah Script vs. Sarah Script Pro

2,006 individuals gave me an answer, and I’m here today to tell you what they think! To see the demographics of the respondents, refer to my original Font Purchasing Habits Survey post here.

Context

Naming typefaces is hard. Typeface retail success, popularity, and recognizability is largely dependent on picking a good name, among other factors. Prime example: Proxima Nova, Helvetica, Papyrus, & Comic Sans. Unmistakable! There are a lot of typefaces out there. …

About

Mary Catherine Pflug

Fonts, doughnuts, data. Works for @Monotype. Opinions are my own.

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