Meg CulpTest-and-Learn: Innovate with Less Risk and More RewardTalk about innovation is everywhere. New companies. Established companies. From technology to shampoo. Most companies want to be…Feb 27, 2018Feb 27, 2018
Meg CulpIS YOUR BRAND EXPERIENCE SELF-SERVE OR FULL SERVE?Beneath every brand promise, there are many value propositions to fit many different customer needs. As true for complex B2B products as it…Mar 16, 2017Mar 16, 2017
Meg CulpCUSTOMER FOCUS TAKES A BLURRED PERSPECTIVEThe future of customer growth is about blurred lines: between payments and technology; online vs. offline; consumer vs. B2B. Linear…Sep 26, 2016Sep 26, 2016