Great point, Kirsten Zerbinis.
In the last century we succeeded in countering exploitative capitalism by starting unions, organizing strikes, and demanding labour protection laws. Now it seems history is repeating itself.
So the big question is what the inevitable counter move is going to look like. I think the Millennials are going to be the key. Once they hit the workforce en masse, everything will change. I give the gig economy another 10 years at most.