Be ruthless.
How to design words
John Saito

Love this. I usually precede ruthless with thoughtfully. The hope is to encourage people not to hack and slash there way to brevity, but give due consideration to the words they keep and those they don’t. Short text is good, but appropriately precise text is great.

Like what you read? Give Mike Donahue a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.