This part of the article is incorrect:
“The sports world was ready for the year-round NBA to fill the vacuum. Of course, summertime in non-Olympic/World Cup years is a wasteland of groggy baseball and MLS soccer anyway.”
Summertime for the US is winter time here in the Southern Hemisphere. Which means footy season. May, June, July and August, 9 games each round. And even now, September, we have the best month of all — the finals, culminating in the Grand Final. You guys up there above the equator need to do a bit of watching, a bit of learning, and enjoy our wonderful sport down here. We even have a few of your countrymen playing our great game.