The Netflix Halo Effect on Music
Netflix streaming has become a part of everyday life. It has become the way that we watch movies on our computers, and how many of us even watch them on our televisions. Gone are the days of inserting a DVD into your optical drive of your computer, and many have forgotten all about the physical mediums alltogether. In fact, many computers these days as they have become smaller and lighter no longer even bother carrying the disc drive as we have replaced the need for them with digital fulfillment replacements.
The first time I subscribed to Netflix was when people still thought of Netflix as a way to get discs in the mail, and when Blockbuster the reigning movie rental business was still king. However, in today’s world, most people imagining Netflix due so in the current incarnation of digital streaming. As most subscribers figure out over time, most people join Netflix for the movies, and then stay for all of the great television content. Netflix has helped cement this by focusing on creating their own unique programming, and paying crazy amounts of money to stream new popular shows online. As more and more people watch television through the lense of Netflix, I can’t help but wonder how many people are watching older content that has been off of the air for years.
Since many shows get binged watched by viewers well after they have been off the air, the cultural impact of the show can not be felt in the traditional sense that would normally happen when television is viewed live. With so many people watching television shows a few years after being broadcast one has to wonder what the implications are for the culture that makes up the show, and how the influence of the show can be measured. I recently binged watched several early 2000s programs only to discover that I would download several musical tracks after watching the shows. I would discover new bands, tracks, and even clothes that I had never known.
This halo effect helps bands that may have appeared on these programs even years after the show is no longer airing. It is an interesting concepts simply because while bands would expect to get exposure if their music is represented on a television program, the same bands would not expect to have people discovering them online, and their work from content being streamed from Netflix years later.
While I have not pursued any statistical information regarding this trend, I would be interested to see if their is a correlation between tracks being sold/streamed online, and a tv show popping up on Netflix for streaming.