SEO TIPS

Search Engine Optimizing

Did you know that any images on your page can help your listings too? Each image on your page can include a keyword phrase or two that relates to the image. This text will also show up & help those that may have their images turned off when visiting your site. This does not work for all engines, but it certainly does not hurt so we recommend you give it a try where you can.

Sites That Use Image Maps for Navigation

Due to the code that makes up an image map search engines often get trapped in them and can’t spider your site.

If you use image maps for your main site navigation you should consider switching to standard HTML hyperlinks or your site will most likely not get spidered. If you want to keep the image maps you can, but you should add another navigation scheme to your site that uses only standard HTML hyperlinks so that your site will get spidered. An easy way to do this is to create a site map page uses standard HTML links to link to every page on your site. Then add a standard HTML link on each page of your site that links to the site map.

Sites That Use Dynamic URLs

Most search engines cannot or will not list any dynamic URLs. Dynamic URLs are most commonly used on database driven sites, or sites that are running scripts. They commonly look something like this one from MSN Search:

 If your URL contains any of the following elements it is considered a Dynamic URL as far as the search engines are concerned:
 ?, &, %, +, =, $, cgi-bin, .cgi
 (commas above are just used as a separator)
 If your URL contains any of the above elements it is very unlikely that it will get listed at any of the major search engines. We recommend that you submitting a different URL that is not dynamic if possible. If all of your URLs are dynamic you should probably consider making static pages (i.e. not dynamic) with URLs that do not contain any of the elements noted above so that you can get listed in the search engines.

Optimizing Your Title Tag

The title tag of your page is the single most important factor to consider when optimizing your web page for the search engines. This is because most search engines place a high level of importance on keywords that are found in your title tag. The title tag is also what the search engines usually use for the title of your listing in the search results.

Title tag place: The correct placement for the title tag is between the and tags within the HTML the makes up your page.
 Tag limits: We recommend that your title tag be between 80–100 characters long — including

Correct Keywords for a Site

To get listed correctly in the search engines each page of your site that you want listed needs to be optimized to the best of your ability. Since the keywords that you decide to target will be used throughout the optimization process choosing the right keywords is essential. If you choose the wrong keywords you will not be found in the search engines. If you are not found in the search engines how will anyone find your site?Since the keywords you choose to optimize your pages with are so important we have put together some tips to help you make sure that you make the right choices. You should utilize these tips when selecting keywords for each page that you plan to submit to the search engines.

Major Search Engines and Worldwide Directories

Submit your site for free to the major search engines. This is a manual process and you must submit one search engine at the time.

Site Design Tips

Unfortunately for some of you there are some site design up issues that can make it very difficult for the search engines to list your web pages no matter how well you optimize and submit them.
 We list them here to hopefully save you from trying to list a site that that will be very difficult to get listed. Almost everything can be fixed or worked with one way or another before you submit. The most common problems are.

At creation of sites many apply:

· Sites that use Javascript for navigation

· Sites that use Flash

· Sites that use Frames

· Sites that use Dynamic URL

It is not recommended Flash to use on the main pages Web sites. Do not use frames.

Search Engine Optimization Forums

June 20th, 2006

Webmaster Forums, Internet Marketing & Search Engine Forums

· iHelpYouServices.com/forums — IHelpYouServices Forum

· Seo-forums.com — SEO-Forums

· Highrankings.com/forums — High Rankings Forum

· Searchguild.com — Searchguild SEO Forum

· Seo-guy.com/forum — SEO Guy Forum

· Forum.weborum.com — SEO Forums at Weborum.com

· Jimworld.com — Jimworld Forum

· Forums.searchenginewatch.com — SearchEngineWatch Forum

· WebmasterWorld.com Webmaster World Forum

Coming Soon…

Robots.txt

June 20th, 2006

To disallow a spider from crawling a part of the site it requires two lines. One for the User Agent and the second to specify the file or directory it should not index.

1 sample
 User-agent: *
 Disallow: /images/

This one stops all spiders from indexing the image folder. It stops all spiders because the wildcard feature
 (has been used *)

2

This has stopped Googlebot from indexing the CGI bin.

User-agent: *
 Disallow: images.html

This has stopped Googlebot from indexing the images.html file.

Construction Industry

June 20th, 2006

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Keyword Phrases:

· Heavy Construction Equipment,

· Construction Equipment Marketplace,

· + Equipment Brands

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Keyword Phrases:

· New and Used Forklifts,

· Forklift Classifieds,

· + Forklifts Brands

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