Demystifying Selling 3 — Final Note
We have come a long way in this series.
To start with, I must have you know that I heartily appreciate your following and readership; it means a ton to me. It has served as a drive to keep up the great work and an enabler of apt for sharing
Having come this far in this series, I feel it is wise to end our exposition on the master-key skill — Selling, by sharing with you some tips that can have a profound effect on the results you will command as you set in motion, and begin to apply the selling skill to your various life facets.
Sales Is Largely A Product of Enthusiasm
More often than not, when people approach me with the problem of drooling and slow sales, the first thing I do is to ask them a series of questions that will reveal the level of their enthusiasm at ensuring sales happen. The first thing I learnt from one of the greatest salesmen that walked the planet Earth — Zig Ziglar, is that, passion should always be given the credit for any seemingly difficult feat achieved.
As you can imagine, the results of my inquiry into how enthusiastic my clients are about their sales always reveal that they were very not passionate about their products/services. This is not hard to figure out; I have been there, done that myself. So, if you come in contact with me for the first time with a complaint about your difficulty in selling, the first thing I’d perhaps tell you is that you not enthusiastic enough about whatever it is you are selling.
Do not forget. Selling is not noise making. Marketing, a vital tool that fosters selling, does not mean the same thing as noise making. If you missed the part of this series where I dealt with that more detailed, kindly look through my stories. Selling, marketing and any other thing you are doing to evoke a ‘buying’ response from your target audience, is basically about taking action and making moves that will engender profits for you. It does not necessarily means noise making
So, be careful not to misconstrue my clamour for enthusiasm as you go about selling to mean perpetual noise making. There are some noise you make in silence that will ensure the certainty of your end goal (your measure of selling success). As a form of iteration, the enthusiasm I am talking about here is about making consistent moves, talking to the right people, getting your marketing communications and brand promise consistently across and to your target audience. By all means, make strategic moves and that consistently.
Embrace Rejection; NO is an acronym for Next Opportunity
I think one of the first thing people that are into selling (don’t mind my choice of words here, personally, I know that we all are into selling, some of us are just used to being sold to than selling to others) are taught and prepared for is rejection; it is the consistent hearing of the word NO.
This is where persistent consistency plays out and wins big. In fact, the more NO’s you get, the sooner you will get your first yes and the closer you are to reaping the dividends of your persistence and consistency. In fact, it will be unto you like a woman that has just been delivered of a set of triplets. Upon delivery, the joy of the safe landing of her triplets makes her travail and pains emanating from her heaviness become forgotten in the dead frozen sea of the past.
Leverage
Personally, I stopped believing we all have 24 hours a long time ago. You see, the truth is that, some smart ones amongst us, although very few, have found a way to earn for themselves over 24 hours daily. All they did was to exchange some other people’s time for money/a promised value. If you can do something like that in your selling adventure, then you will hit and surpass your target in no time.
There are several things you can leverage on. Time, relationships, money, intellect, in fact, resources of all sorts. When you decide to do this, you would have to successfully replicate yourself or earn for yourself a shortcut that leads to your destination (selling objectives).
A final word
Don’t stop tweaking.
That something worked today is no guarantee that it will work tomorrow. You need to continually be a student of the process. To learn what works and to make the best decisions per time in order to get results seamlessly.
Thanks for coming to my TEDx Talk.
I am sure you got value off of it.
Thank you.
