PinnedChinasaMechanical Royalties— A brief summary.Mechanical royalties can simply be defined as the royalty paid to a songwriter whenever a copy of one of their songs is made.May 19, 2022May 19, 2022
ChinasaIs TikTok the music industry’s most valuable marketing tool?TikTok is an essential promotional and marketing tool for music artists and record labels. This is especially true for independent music…May 22, 2022May 22, 2022
ChinasaPremium Music Streaming in Africa: Understanding Consumer Motivation.The financial figures and statistics for music streaming worldwide paints a positive growth picture of the sector, with an IFPI research…May 15, 2022May 15, 2022
ChinasaAfrobeats: A Grammy Waiting to HappenFor the uninitiated, Afrobeats is a music genre from the African continent specifically originating from West Africa with Nigeria at the…Mar 23, 2018Mar 23, 2018