Steen RasmussenData vs. AI vs. ThinkingData has never had a more critical role in how we live and the choices we make and with the growth of AI this is only being supercharged…3 min read·Jun 3, 2024----
Steen RasmussenAnalytics Phantom Limb PainsWhere should it be hurting in analytics right now?2 min read·Apr 3, 2024----
Steen RasmussenThe Illusion of Customer Loyalty | Steen RasmussenUnveiling the truth about customer loyalty vs. convenience in ecommerce. How data analytics reveals real engagement strategies.3 min read·Feb 29, 2024----
Steen RasmussenThe Value of Missing Data | Steen RasmussenBecause digital analytics is not only about the website, it is a central part of an overall data strategy and when it comes to data…3 min read·Feb 21, 2024----
Steen RasmussenThe Unseen Majority: Decoding the Behavior of Anonymous Online UsersIn the face of evolving compliance and privacy rules, a challenge has emerged:moving user from ‘unseen’ to ‘seen’ while keeping them…3 min read·Jan 31, 2024----
Steen RasmussenThe Cost of Data, part 2: Please, don’t track EverythingDid you miss part 1?2 min read·Jan 24, 2024--1--1
Steen RasmussenThe Cost of Data, part 1: Sorry, but your data is too goodA lot of people and clients ask me why securing a positive return on their online user and marketing data is so much more difficult than…3 min read·Jan 17, 2024----
Steen Rasmussen“Data Driven” is still SexyThere has been a trend growing lately where people in an attempt to be either cool, cutting edge, plain honest or all of the above have…3 min read·Jan 10, 2024----
Steen RasmussenAnalytics, The Cost of InactionIt is stating the obvious, that we are living in a time where we have an abundance of data. We have never had more data to support our…3 min read·Jan 3, 2024----
Steen RasmussenLoss of Value — The Half-life of Analytics DataEverybody has a plan, until they find out they don’t.3 min read·Dec 27, 2023----
