Highlighted by Meaghan Li
From The Case for Talking to Users in the Age of Big Data by Matt Gallivan
…avioral metrics. You could probably even develop a survey instrument to measure them in the moment. But a quantitative approach like that may be difficult to implement in terms of time and technology. And even if it’s easy to implement, it may capture the wrong data. A KPI showing you whether or not a user accomplished an action tells you nothing about the ease wit…