they charge $3 for 12 oz of Brandless Organic Creamy Peanut Butter, while my local Safeway is currently charging $3.69 for 16 oz of Adams 100% Natural Creamy Peanut Butter
Brandless Wants to Sell Unbranded Groceries for $3
Nicole Dieker

I don’t think is a fair price comparison — yes, the non-organic is going to be cheaper than organic. Also they’re not exactly the first to try to use non-brand as a brand — see Japanese chain Muji.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.