28 Tips To Improve Magento e-Commerce sales conversions [Infographic]

Often if your e-Commerce website has been trading for a little while improving sales is more of a matter of refining rather than forcing more traffic through your sales funnel. Our web designers and marketers have put together a list of 28 of the most profitable improvements to action for any e-commerce store.
1) Improve your eCommerce page loading time
Improving your sites loading speed has a 3 point effect. Firstly, it will improve all your processes when a user visits your website, which will enhance their UX. A large percentage of slower websites bounce rates are directly from slow loading pages. Secondly, many abandon carts are from slow loading or processing checkout pages. Consequently, if you reduce the loading time for your checkout page, it follows abandon carts will decrease and online profits will also increase. Lastly, Google is now actively penalising slow loading websites. If you can optimise your websites loading speed to under 4 seconds you will move those road blocks and your site will automatically start ranking better.
2)Improve your eCommerce Websites Design
What we mean here is User Experience design improvements. After all ugly sites sell to if their content and user experience is good. Therefore, don’t just gut the old design, rather refine and improve your website piece by piece. Use a heatmap analytics program such as; heatmap.me , crazyegg or hotjar.com in conjunction with a user experience app like shoppimon which will give you long term slow down and sticking point data.
Improve the Mobile User Experience for your Magento Theme
Google is quickly moving to a mobile first method of analysising websites. The reason is users are already mostly exploring the internet most via their mobile devices. If your ecommerce experience is clumsy, slow and difficult you will see a high bounce rate on mobile analytics. We suggest spending and designing your content specifically for mobile users.
Some key areas to look for are;
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