Michelle Sawa – Medium

Michelle Sawa

Michelle Sawa

If no one else’s opinion matters, what does?

I had a cool bike with these red flashing lights. Somehow, it got stolen. I didn’t care much, it was just a bike. But these people, they…

Apr 22, 2018

If no one else’s opinion matters, what does?

Apr 22, 2018

Michelle Sawa
in
ART + marketing

Marketing Your Startup in Human Terms

Translating tech to customers & investors in a way that resonates

Oct 6, 2017

Marketing Your Startup in Human Terms

Oct 6, 2017

Michelle Sawa

Trapped Under an Icy Sheet of Stress

Get your icy butt out of the water

Jul 13, 2017

Trapped Under an Icy Sheet of Stress

Jul 13, 2017

Michelle Sawa
in
Airport Diaries

Leap

A story about courage and doing brave things (even when your parents tell you it’s a terrible idea)

Jul 3, 2017

Leap

Jul 3, 2017

Michelle Sawa
in
ART + marketing

When You Should Invest in Updating Your Website

“I know it’s important but I keep putting it off…”

Jun 28, 2017

When You Should Invest in Updating Your Website

Jun 28, 2017

Michelle Sawa
in
Airport Diaries

The Art of Selling and Rejection

Why you should keep going, even if at first you don’t succeed

Jun 2, 2017

The Art of Selling and Rejection

Jun 2, 2017

Michelle Sawa
in
Airport Diaries

Undercover Detective — What’s That Smell?

At the gate for a departing Buenos Aires flight, I notice a strange smell lurking. It’s the same odor that haunts sidewalks and city buses…

May 25, 2017

Undercover Detective — What’s That Smell?

May 25, 2017

Michelle Sawa
in
Marketing with Michelle

Great Marketing Starts with the Customer

Grab your marketing shoes, we’re walking over to the human side of business.

May 3, 2017

Great Marketing Starts with the Customer

May 3, 2017

Michelle Sawa
in
Marketing with Michelle

How to Write Strong Web Copy that Converts

An analysis of great copy and the 3-part process for writing it

Apr 25, 2017

How to Write Strong Web Copy that Converts

Apr 25, 2017

Michelle Sawa
in
Airport Diaries

The Shoes They Wear, the Stories They Tell

Noticing the human side of strangers from the shoes on their feet

Apr 2, 2017

The Shoes They Wear, the Stories They Tell

Apr 2, 2017

Michelle Sawa

Michelle Sawa

Teacher, writer, and founder of Humans at Heart. Passionate about the intersection of research, human-centered design, and copy.

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