The Benefits of Business Stationery in a Digital World

Whether you just started a new business or you have created a well-established company in the community, there are endless tips for reaching greater success. Many new-age ideas are surrounded by social media marketing. With so many potential customers both young and old online, advertising on Facebook and Google is practically standard these days. If your business does not have its own website, people might not even know you exist.

Search Engine Optimization (SEO) is a must-have for your line of work. This is when you have blogs or guest posts that are stuffed with keywords. For example, if you are a photographer, your articles should have a plethora of searchable words, such as photography, photographer, wedding pictures, and so on. That way, as people look you up on Yahoo! or any other search engine, your website will be at the top.

Even if you are not a fan of the technological era that engulfs potential customers, it is something you might as well get used to. After all, the world of print is dead and gone. However, the little hope that may be left, in terms of physical advertising, you can use to your advantage. For example, the use of paper business stationery can make you different and stand out, compared to the rest. Although digital marketing is essential in the 21st century, having business cards and other stationery gives you a cutting edge. It reflects three beneficial aspects of your character and business in general. It shows that your company is personal. It will directly increase your sales, and it means you are professional and ambitious.

Now we are not saying to get rid of your pay-per-click advertising campaigns, but have you thought about getting back to the good ol’ direct mail campaigns? These days, people have hundreds of emails that they do not want to open and read, but they rarely get any physical mail other than bills. Imagine how many potential customers you can reach with a direct mail campaign. They will get your personalized envelope and instantly become interested in your professionalism and ambition. Pair your envelopes with labels and letterheads, and you have a powerful way to bring your company right to the doorsteps of thousands of people.

Although email and social media are quick ways to hit the masses, personalized stationery conveys a message that digital marketing will never do.

Keep Things Personal

There are a few ways to use personalized stationery for your business. Any time you mail a brochure, sale notice, or letter, you can use your envelopes, mailing labels, and so on. This type of advertising puts your brand front and center. If you are trying to put your company into a brand recognition category, using a repetitive pattern on your business stationery is a sure-fire way to lend authority.

When you send people things in the mail, you are giving them a chance to sit down and take the time to see what you personally sent them. You know their address, their family composition, and their needs as a customer. Direct mail also gives you the upper hand when it comes to follow-ups with customers. Not only does knowing their address make them feel special, but it also leads to your knowing the neighborhood. You will have a basic idea of the income, culture, and other demographics of that specific area. You can learn the hobbies, interests, and other psychographics of the neighbors, which means a more personalized way to reach out to your potential customers. If you want to follow up with your customers, they will already know your brand; they will not respond to your phone call as a cold call, thanks to your personalized stationery.

Increase Your Sales

In a world full of scams, especially online, it is hard for people to trust a new company. By using business stationery, your potential customers will feel better about shopping with your company. Whether you are offering goods or services, your business cards, letters, brochures, and so on will look legitimate, thanks to a letterhead, mailing label, and matching envelope.

When people do not feel like they are getting taken advantage of, they have a better chance of spending their money with your company. When you look well-established, they will even tell their friends and family about your company. Not only did you make a new customer, but you also have many referrals just waiting to contact you. They will feel like they have nothing to lose. Even if you are just starting out, your personalized stationery gives the impression that you are professional and legit.

Show Your Professionalism

As customers become familiar with your established logo, they will more likely take action when they receive your direct mail. If they do not recognize the brand of a company, the chance of them opening the mail initially is slim. Therefore, the more you use your business stationery, the more people will become comfortable with your company.

It is crucial you take time to think about your branding image. You need to create a logo and slogan that not only reflect your company, but also show your seriousness. You do not want to sell yourself, or your business, short in this area of marketing. You should not attempt to create your own logo just to save a buck, especially if you are not a professional graphic designer. It will end up looking like outdated computer clipart in this digital world. If you are just doing your best to wing it, then that will be the result: a sloppy hodgepodge of strung-together knowledge. This is one area you do not want to cut corners. Another no-no is simply not creating a logo or slogan at all. Sending out blank stationery does nothing for your business, especially if it is a startup.

When you apply a professional logo and slogan to your business stationery, you create a brand. This identity will follow your company around for years to come. If you do not use a professional image, your business may not even make it that long. If you want your business to prosper and be around for the long haul, you must adhere to hiring a professional to create your business stationery. If you care about the future growth of your company, you need to put a little effort and money into branding your company.