international e-commerce in bhutan

2 min readJul 24, 2023

international e-commerce in Bhutan was relatively limited due to certain regulations and restrictions imposed by the Bhutanese government. Bhutan has been cautious in opening up its e-commerce market to international players to protect its local businesses and economy.

Here are some key points regarding international e-commerce in Bhutan:

Import Restrictions: Bhutan maintains strict import restrictions and tariffs on certain goods, which can make it challenging for international e-commerce businesses to operate in the country. This is done to support local businesses and reduce reliance on foreign imports.

Limited Payment Options: International e-commerce platforms often face challenges in offering suitable payment options that cater to Bhutanese customers. Limited access to international payment gateways can hinder the seamless transaction process.

Cross-Border Shipping: Logistics and cross-border shipping can be complex in Bhutan due to its mountainous terrain and geographical remoteness. This can result in longer delivery times and higher shipping costs for international sellers.

Cultural and Language Considerations: Understanding the local culture, customs, and language is crucial for international e-commerce businesses looking to engage with Bhutanese customers effectively.

Government Regulations: The Bhutanese government closely regulates international trade and e-commerce activities. Companies interested in operating in the country need to comply with specific regulations and obtain necessary approvals.

Local E-commerce Platforms: While international e-commerce platforms may face challenges, some local e-commerce websites have emerged in Bhutan, catering to the domestic market.

Potential Growth: Despite the challenges, there is potential for international e-commerce to grow in Bhutan as internet penetration increases, and consumer preferences evolve.

It’s essential to keep in mind that the e-commerce landscape is dynamic, and regulations, policies, and market conditions can change over time. For the most current and accurate information on the status of international e-commerce in Bhutan, it is best to consult local business authorities, trade organizations, or official government sources.