Progress Sitefinity CMS Provides the Much Needed Website Agility for Your Business
Sitefinity CMS is a popular content management system and customer analytics platform. With every new release the CMS has come up with new features, architectural improvements and enhancements to help the digital marketers and their departments that offer support to the marketers to attain new levels of agility. In this highly fluid business environment, what the markets look for is flexibility and speed so that they can easily respond to their circumstantial changes. Since more than 63% of the marketing leaders indicate agility as a very high priority, but only 40% are agile, this leaves a huge opportunity to use Sitefinity CMS to significantly grow their market share.
Here in this post we will discuss some important points how Sitefinity CMS can help to drive digital marketing agility:
With the latest release of Sitefinity CMS 11, the marketing, IT and the development team can work more efficiently and increase the digital marketing agility.

There are many new and improved features that enable the marketers to be very effective in driving the customer engagement. Sitefinity offers not only the marketers, but also the developers greater flexibility and extensibility that is critical for attaining competitive advantage in a rapidly changing environment.
Sitefinity CMS has come up with improved features for the marketers and developers
Multilingual asset support: This feature ensures that appropriate content is offered to local audiences with localized digital assets that include images, videos, files, documents and more.
360 degree users view: This view centralizes and visualizes the customer’s interactions within the company from defined marketing program conversion points, website page visits for dynamic decision making that uses the extended contact profiles in Sitefinity DEC.
Flexible audience segmentation: The feature allows the marketers to target specific audience groups and personalize the campaigns accordingly for best results.
Multipage forms support: This helps in decreasing the abandonment rate resulting from long forms by allowing the marketers to easily split them into smaller steps and improving the end user experience.
New APIs: Speed and deployment can be made easier with API creation interface, Modern web services RESTful API and JavaScript SDK.
Simplified widget creation: This improves the performance of the site and boost the productivity of the developers with simplified widget creation through the designers in the open source Feather framework.
Continuous delivery: It helps in quick deployments of the new Sitefinity website functionality with least efforts.
Sitefinity Mobile CMS can also help to ensure a wholesome website experience. You can make your website innovative and mobile friendly by following the three strategies — responsive design, mobile apps and mobile websites. For those who are willing to leverage the mobile visitors for their Sitefinity website, mobile CMS may be the answer to all their dreams.
Easy navigation: Your visitors may find it very frustrating if they have to scroll your website too much on their mobile device. Sitefinity’s responsive navigation widget helps to touch navigation through the predefined CSS. With this, your mobile visitors can access the content faster and effectively, which will result into a better website experience.
Mobile app: You can transform your web content by using the App builder into a HTML5 based mobile app or any other development environment that you like.
Responsive design: Creating a customized mobile experience is crucial. You have to consistently ensure that your webpage can be accessed from a wide range of devices and OS types available in the market. Responsive designs help you to optimize your website for each visitor and the device that they are using.
Summary:
Giving your website the right agility is very important to remain competitive in this market. If you fine tune your site to meet the varied needs of your visitors, then you may get a wider customer base and also ensure a positive browsing experience for people leading to higher conversions.
