Indian folk art has always held timeless allure and can be traced back to the start of civilization in the continent. From dyeing caves with paintings, walls of mud houses drenched in myriad hues to, at times, the neo age graffiti and doodle, folk art has always focused upon the relationship of an individual’s creativity to the collective order.
While the world battles the pandemic, awareness and safety communication has taken precedence. So much so, that even the World Health Organization (WHO) issued a global creative brief to churn out effective and engaging communication, irrespective of cultural and language diversity.
The Road Traveled
Circa 2009, a young six member team opens a small office in the burgeoning vicinity of Salt Lake, then still untouched by the hullabaloo of the IT firms and Sector 5.
Times were challenging and so was the competition. Amidst the flurry and frenzy of the big guns, the agency stood rock solid, rooted in its belief of providing valued added communication and being a true blue 360° ad agency.
Gradually, word of mouth and a positive outlook worked wonders. The team strength grew, the offices relocated and spread across South Asia. The agency’s services too broadened…
We are a multi-disciplinary design agency, providing impactful and immersive solutions to empower brands.