Personal Websites: Power Productivity Tools.
The definition of ‘necessity’ has certainly changed in the 21st century; and a personal website now counts as one. In fact, personal websites, which open your doors to millions of potential customers, would probably occupy the top slot in business necessities, and count among office productivity tools.
It requires an intelligent approach to design a website that meets your requirements, just like officedive which gives you all the business realated applications at the one place. Here a few things to consider before you get started:
You will seldom find a website without an ‘About us’ page. This customary section should be advantageously utilised by incorporating messages about your brand.
THE PURPOSE OF THE SITE
Whether you are trying to inform, get new clients or drive sales through your website, you should have your purpose clear, and your users in mind, while designing your site.
CHOOSING A DOMAIN
You would want people to remember your brand. A simple domain name, bearing the name of your company helps them do it. It may also be a good idea to purchase an older domain name, which often aids in boosting your SERP rankings in a short time.
NAP Signature stands for Name, Address, and Phone. It increases your website’s visibility in local search queries, and must hence be available from any page on the site.
ADD A FEW TESTIMONIALS
Visitors are more likely to invest in you if you are experienced in your field. A couple of testimonials on your website will prtray your expertise. A blog section is also helpful in conveying that you know what you are doing.
FOCUS ON “ABOVE THE FOLD”
The bottom of a visitor’s screen is indicated by an imaginary line, referred to as “Above the Fold”. It is within this section that you should look to present your best contents: only an impressed visitor will scroll down!
CUT OUT THE EXTRAS
Too many videos, images etc. can diminish user interest. On the other hand, a poorly designed site fails to aquire the user’s trust. Simple, clean professional looks are the best way to go.
With the phenomenal popularity of smart phones, it is important to have a website that is mobile-friendly. Otherwise, you could loose a large section of audience, who prefer to browse on the go.
Knowing where your traffic is coming from can be of immense importance. Try Google Analytics, or other such tools for tracking projects.
ENSURE SITE SECURITY
If your site handles transactions, its security is paramount. Go for an encryption software and play safe!
All your hard work could go in vain, if your site is not optimised. Adhere to the best SEO practices to increase your site’s visibility in search engine results.