BECOMING STEVE JOBS ​

Nauman M
Nauman M
Feb 17 · 15 min read

Steve Drinking Hot Water — and says i drink hot water instead of coffee this satisfies me,which questions us — does coffe really bring the productivity to the table or is it just a mindset

before continuing to something i must tell you i am a big steve fan. so many moments in this book, has lead me into emotional trauma. and also while writing this blog. i haven’t read Walter Isacson’s book “STEVE JOBS” — Book. Which is quite popular book and highest selling book out there but(and after extensive research i found out that this book is not the real biography).

The author of this is also the close friend of steve, and has also cover apple’s reporter for the Wallstreet and NY Times and more importantly,so this is the only book of steve available right now, which is as good as apple’s standards. (also considering the none of the movies made on the life of the job’s — worked, even the danny boyle one also turned up pretty dissapointing)

if you really want to to know why and how, steve had become the visionary the way he is seen in todays world, this is the book you are looking for this book is an ultimate turn on for every apple fan boy and all the geek guys out there

my best best part of the book is mid way into next and pixar. that where the real twist and turns come in. also haven’t heard of ronald wayne, dont know why his part is excluded in this book.

When steve meant connecting dots. this is what he really meant“What’s the point in looking back,” he told me in one email(author). “I’d rather look forward to all the good things to come.” — which he included in his harward commencement speech if you remember

The following line makes perfect sense in the book“steve didnt want to be a businessman or coder , he considered himself to be a visionary. and thats what world calls him now” which says that more than a good marketer, he had a good eye for designs .If Steve was ever going to do something grander than just cook up something cool with the kids in the garage, he had to learn to play with the grown-ups. But it wasn’t going to be easy. As he told me several times: “I didn’t want to be a businessman, because all the businessmen I knew I didn’t want to be like.

“Steve finds so many ways to demystify for the average person the insanely geeky device that he and Wozniak had created. He understands their fundamental fear that computers may take over too much of modern life (a fear he would capitalize on repeatedly, most notably Apple’s famous “1984” commercial). He sympathizes with their ignorance. He offers several analogies to comforting examples they will understand:”

Early Apple- The Asshole Steve

Every cliché is built on some truth. The cliché that Steve Jobs was half genius, half asshole is based largely on his actions during the nine years that constituted his first tenure at Apple”
I felt sad when this came up, even john scully adressed him as an asshole — ya the same scully -hired by steve jobs. “In the popular imagination, he is a tyrant savant with a golden touch for picking products and equally a stubborn son of a bitch with no friends, no patience, and no morals; he lived and died as he was born — half genius and half asshole.”

The only intriguing Debate in the modern world

“Chrisann has spoken and written about this, too, creating a picture, albeit one-sided, of a careless, indifferent, and cruel lover and father. When people debate whether Steve was a “good” or “bad” man, this is the strongest indictment against him.”

Visonary

the word visionary has been used several times in this book. but make sense because more than the revolution he has made in the tech industry. he will be remembered for the dent he had and put in this universe

Steve was a visionary. It’s a word that is loosely tossed around these days, especially in Silicon Valley, but it legitimately applied to Steve even from very early in his life. He had the ability to see around corners, to envision how the seeds of existing ideas could be combined to create something unimaginable to others. The challenge he faced was to become an effective visionary — that’s what turns a dreamer into someone who changes the world.

Apple’s Inspiration From Xerox

“A few weeks before he made that drive up to the Garden of Allah in late 1979, Steve had decided, at the urging of Bill Atkinson, Jef Raskin, and several other Apple technical employees, to check out some work being done by a well-known”“computer scientist named Alan Kay and some other engineers at Xerox Corporation’s Palo Alto Research Center, just a ten-minute drive up the peninsula from Cupertino. PARC, as it was known, would become famous for developing the concepts behind any number of important technologies, including Ethernet local area networking, high-resolution video monitors, laser printing, and object-oriented programming.

“Even people working on the Apple II found Steve’s performance inspiring. “We used to say that the Mac people had God on their side,” said one only half jokingly.”

Apple’s Keynote and Product Pitch

“I mean, his whole thing of knowing exactly what he’s going to say, but up on stage saying it in such a way that he is trying to make you think he’s thinking it up right then …” Gates just laughs.”

“Making the “1984” ad with Steve was a pirate enterprise for creative director Clow, art director Brenton Thomas, and Steve Hayden, who wrote the copy. Steve didn’t let the board see the ad until a couple of days before the Super Bowl, and they were horrified. Directed by Blade Runner’s Ridley Scott,”

“When I asked him if there was anything Steve was terrible at, he laughed: “Sitting in meetings where he wasn’t the person presenting, and the subject was something mundane. Steve was hopeless at that.”

Making Of Next — And Rivalry

“Steve had told Joe Nocera, “I think I know what it must be like to watch the birth of your”“child.” Unfortunately for the team at NeXT, in many ways Steve himself was still the child, rather than the more mature and supportive parent.”

Another industry leader was equally unimpressed by NeXT. Bill Gates refused to develop software for the NeXT computer, despite Steve’s repeated, if confused, efforts to lure him in with promises that Microsoft would profit as much with NeXT as it had with the Mac (for years, Microsoft had been the Mac’s leading applications developer). When Bill first visited Steve in Palo Alto to see what Jobs was putting together at NeXT, Steve left him stewing in the lobby for half an hour before coming to get him. It was a spiteful beginning to what would turn out to be a nonexistent relationship between Microsoft and NeXT.when asked about this Bill told InfoWorld. “I’ll piss on it.” Microsoft software was already on its way to defining the industry standard in nearly all aspects of computing, so Gates’s reluctance to support NeXT with custom versions of its application software effectively marginalized the company.”

“The new entrants, like Compaq and Dell and Gateway, were lean and aggressive companies that could take the two standard pieces of the IBM PC — Microsoft’s MS-DOS and Intel’s microprocessor chips — and produce clones that were faster, more innovative machines than those coming out of hidebound Big Blue”

Blaming Himself

when apple 2 and 3 were huge disaster. steve made clear that much of the blame could be laid at his feet: “One of the reasons that the Apple III had problems was that I grabbed some of the best people from that project to do research on how to turn what I saw at Xerox [PARC] into reality.”

Pixar

when pixar was turning out of hope, when things wern’t working out “Watching Lasseter, Stanton, Docter, and Ranft develop Toy Story, Steve was witnessing creative thinking at its best — meaning it was chock-full of failures and dead ends. He always remained encouraging. “When we screwed up,” says Catmull, “it wasn’t, ‘Oh, you guys screwed up!’ It was always, ‘What are we going to do to move forward?’ When you’re out there on the edge, some things go right and some things go wrong. If nothing’s going wrong, you’re fooling yourself. Steve believed that.” That was a bright contrast to Katzenberg, whose severe critiques kept pushing the movie in a more sarcastic direction than the team was comfortable with.”

“Watching our collaboration, seeing us make ourselves better by working together, I think that fueled Steve,” says Lasseter. “I think that was one of the key changes when he went back to Apple. He was more open to the”“talent of others, this changes steves life, later on in life steve started to admit his mistakes and started aprecaiting others talent. this is why he and johnny ive connected well. — to be inspired by and challenged by that talent, but also to the idea of inspiring them to do amazing things he knew he couldn’t do himself.”

Steve and Lasseter (Pixar )

When steve and lasseter were on on a trip, lasseter bought a cheap car, looking at this which steve replied. Don’t tell me that’s your car,” Steve said.“Yeah, it is,” John told him.

You drive to and from Pixar on these roads in that car?” Steve said. Lasseter sheepishly nodded. “Okay. No, no, no, no. No, that just won’t do.”“Steve,” said Lasseter, “I’ve got to be honest, I can’t afford a new car right now. We just bought this house and it’s far more than we can afford. I just can’t do it now.”“I think what he was thinking,” Lasseter told me, “was, ‘Oh my God, I bet the farm on this guy, and he’s driving that crap car … if a truck hits him — dink! — he’ll be dead.’ ”“Okay,” Steve said, “we’ll figure something out.”When Lasseter got his next paycheck, it contained a small bonus. “You have to use this to buy a new car,” Steve told him. “It has to be safe, and I have to approve it.” John and Nancy picked out a Volvo, and Steve approved.”“Toy Story had become the undisputed blockbuster of the 1995–1996 holiday season, eventually garnering $361 million in worldwide box-office receipts. Some $45 million of that went to Pixar. the steve’s bet on lasseter definitely worked, more than anything steve cared for his real friends. and he use to hang out with them and have time for them.

Steve On Failures — and Returning to apple

Steve — i watched Bob Dylan as I was growing up, and I watched him never stand still,” Steve would tell me about a year later, in a circuitous attempt to explain why he finally dived back into Apple. “If you look at true artists, if they get really good at something, it occurs to them that they can do this for the rest of their lives, and they can be really successful at it to the outside world, but not really successful to themselves. That’s the moment that an artist really decides who he or she is. If they keep on risking failure they’re still artists. Dylan and Picasso were always risking failure.”

Apple;s Ad Campaign

Apple to go with a recording of Steve narrating the stirring free-verse essay that elaborated upon the campaign’s motto. He sent the studio that was to broadcast the ad during the network premiere of Toy Story both Steve’s version and another read by the actor Richard Dreyfuss. In the morning, Steve called Clow to tell him they had to run Dreyfuss’s version.

If we go with mine,” Steve said, “it’ll become about me. And this can’t be about me. It’s about the company.” It was not the decision of an egomaniac, of someone only out for himself. “Which is why,” Clow remembers, “he’s the real genius and I’m just the ad guy. this just says, steve wasnt cravign for unnecessary attention, but man, i badly wanted the steve’s version to be aired

The ADD Campaign

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes, The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.Maybe they have to be crazy.How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?We make tools for these kinds of people.While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”“with mine,” Steve said, “it’ll become about me. And this can’t be about me. It’s about the company.” It was not the decision of an egomaniac, of someone only out for himself. “Which is why,” Clow remembers, “he’s the real genius and I’m just the ad guy.”

Things He Didnt Wanted to do — which also backfired him

“Steve told me that being a father made firing people much harder than it had been. “I still do”“it,” he said, “because that’s my job. But when I look at people when this happens, I also think of them as being five years old, kind of like I look at my kids. And I think that that could be me coming home to tell my wife and kids that I just got laid off. Or that it could be one of my kids in twenty years. I never took it so personally before.”

The Bill Gates Turn Arround -

Bill gates at consumer electronics — The speech was a forecast, a warning, and a blueprint. Gates posited a vision of what the home would look like after the realization and interweaving of a set of trends. There would be much more connectivity among devices, access to a new range of digital content and programming via the Internet, newly interactive video games played at home, and gizmos with responsive screens and software smarts to replace mere electronic gadgets with push buttons. This is what we are going to do to your world, Gates was telling the manufacturers of consumer electronics. It is coming whether you like it or not, because this is what digital technology does to an industry. So get on board, you old-timers tinkering with microwave ovens and car stereos and televisions and headphones. Here’s how you can fit in to your own future, which actually belongs to us!realization and interweaving of a set of trends. wow this phrases how the tech world turned into a massive giant today.

Remember Clippit? How annoying it was?

Clippit was, in the minds of many users, a patronizing, useless abomination that was frustratingly difficult to banish from your PC screen. Time magazine would eventually call it one of the fifty worst inventions ever, right up there with Agent Orange, subprime mortgages, and the Ford Pinto.” clippit was considered to be one of the worst inventions from Microsoft,

IMOVIE

I movie -“Steve, and me all made four-minute movies. I’ll be honest, it was a shit

Apple Killing The Pirated World — Napster

“Since the files were in digital form, the free copies were practically indistinguishable from the originals. It was one of the first truly “viral” Internet applications, a genuine killer app, that attracted tens of millions of users within months. It also was illegal. Napster facilitated the widespread piracy of recorded music, triggering a wholesale behavioral shift among music consumers that would eventually all but wreck the recording industry’s traditional business model. The courts would shut down Napster in 2001, but not before it had become a cultural sensation, and Shawn Fanning a celebrity worthy of the cover of Time magazine.”“When I came back, Apple was like a person who was ill and couldn’t go out and do or learn anything,” Steve explained. “But we made it healthy again, and have increased its strength. Now, figuring out new things to do is what keeps us going.”

Apple’s Comeback And Detailing in design

“When steve came back, Apple was like a person who was ill and couldn’t go out and do or learn anything,” Steve explained. “But we made it healthy again, and have increased its strength. Now, figuring out new things to do is what keeps them going.”

“How did people flow through the store? He’d look at the stores’ interior architecture, wondering how the interplay of wood, arches, stairways, and natural and unnatural light helped set a mood that was conducive to spending outrageous sums of money. To Steve, these stores were pulling off something he had never been able to manage: they sold a lifestyle product at an absurdly high margin by presenting it in a beautiful and”

“Steve was charismatic, witty, and gracious. Collins, who remained periodically in touch with Jobs throughout his life, believes those years were the best time to meet Steve. “You would have wanted to meet Winston Churchill in 1935, when he was out of favor and no one was paying attention,” he says. “Churchill had his detractors,”

Selling Pixar

“he wasted no time dropping his bomb. “I’m thinking about selling Pixar to Disney,” he explained, before laying out the reasons he was now considering such a move. He revealed that, as part of the deal, the two of them would have to run Disney Animation as well as Pixar. “If you guys say no, we’re not going to do it. But the only thing I ask of you is that you get to know Bob Iger.”

“The two men walked back into the building, the one that Catmull and Lasseter would name the Steve Jobs Building after his death. Iger had just sworn himself to secrecy, but he felt he had to tell Braverman. He felt he needed a second opinion. Braverman quickly agreed that Disney could go ahead with the deal. Steve went off to find Lasseter and Catmull and brought them into his office. He put his arms around the two of them. As Catmull explains, “He looked at us and said, ‘Are you guys good with this? If you say no, I’ll send them away right now.’ And we both said we were okay, and Steve just started weeping. We just held each other for the longest time. He loved this company.”

Downhill For Steve And Apple

“STEVE WAS DEEPLY focused during these years. He had pared his life down so that he could be as expansive as possible in very specific aspects of his work. The dividing lines were clear. Family mattered. A small group of friends mattered. Work mattered, and the people who mattered most at work were the ones who could abet, rather than stifle, his single-minded pursuit of what he defined as the company’s”“company’s mission. Nothing else mattered.This is why, during the last decade of his life, Steve built so much of his work life around his collaboration and deep friendship with Jony Ive.”

“Cook decided to undergo a battery of tests that determine if someone is healthy enough to be a living donor. “I thought he was going to die,” Cook explains. He went to a hospital far from the Bay Area, since he didn’t want to be recognized. The day after he returned from the trip, he went to visit Steve. And there, sitting alone with him in the bedroom of the Palo Alto house, Tim began to offer his liver to Steve. “I really wanted him to do it,” he remembers. “He”“cut me off at the legs, almost before the words were out of my mouth. ‘No,’ he said. ‘I’ll never let you do that. I’ll never do that!’ ”“Somebody that’s selfish,” Cook continues, “doesn’t reply like that. I mean, here’s a guy, he’s dying, he’s very close to death because of his liver issue, and here’s someone healthy offering a way out. I said, ‘Steve, I’m perfectly healthy, I’ve been checked out. Here’s the medical report. I can do this and I’m not putting myself at risk, I’ll be fine.’ And he doesn’t even think about it. It was not, ‘Are you sure you want to do this?’ It was not, ‘I’ll think about it.’ It was not, ‘Oh, the condition I’m in …’ It was, ‘No, I’m not doing that”

“Steve made a toast that night. He said, ‘The two of us did an unbelievable thing, didn’t we? We saved Disney and we saved Pixar.’ He thought that being part of Disney had breathed a whole new life into Pixar. And clearly, Disney has never been the same since. Tears came to his eyes. Our wives had a hard time maintaining dry eyes.”

well i havent cried so much in a while. after reaing this book. i was smiling and crying at the same time, what a roller coaster journey this man had, the bar he has set is do high that there hasnt been someone, who had reached at this par till now. and i couldnt see someone coming in near closer (elon could be one may be? tracing the track record and considering the future journey)

the advertisement is peaking high with potential content , craving simplicity today, all comes from apple, which steve had accomplished way back in 1980’s. and this is so inspirational book, every pseudo enterpreneur should look into.

also this book is the only thing, huge research material (i have watched several steve’s documentary and movies) which didnt potray the both side of him. a best read i had in a while.

Originally published at Mediabloger.

    Nauman M

    Written by

    Nauman M

    Tech And Markeing Nerd. with the love for the books and Media. i Write Here based On Books Blogs,articles, My Thoughts and Life Hacks . http://mediabloger.com