The one communications lesson from Stranger Things
Let’s be honest there’s nothing better than a good ol’ binge watch, even if it leaves you feeling guilty, grimey and probably a little square-eyed. The shame of spending eight hours glued to a screen is something you might want to forget but as communicators it’s important to reflect and see if there’s a lesson in the story. Unless it’s Keeping up with the Kardashians — cleanse that from your mind.
The one communications lesson from Stranger Things is the power of a great story.
A great story doesn’t have to make sense
The things happen in Stranger Things are, well, strange. We see super powers, fantasy creatures, evil government officials (that may or may not be true).
It doesn’t matter that we don’t believe these things in real life, it doesn’t matter that it goes against everything we think is normal and it certainly doesn’t matter that most of us have no idea what a demogorgon is. What matters is that the story is great.
The storyline in Stranger Things is so compelling it forces us to believe in fantasy. It takes us on a weird journey with a bunch of kids, a distraught mother and a police officer with his own problems.
We may feel reluctant watching it, we may feel scared, we may feel uncomfortable but the most important thing is that the story makes us feel.
It may seem like an obvious lesson from the series, but it’s one worth noting. So often we overlook the elements of great storyline and focus on other things when in reality all that matters is the story.
As communications professionals storytelling should be at the core of what you do. Everyday you look for the stories in your organisation, you look at the stories in the media so why not look at the stories you consume everyday and see what elements you can take from them.