The Secret Ingredient In Popeyes’ Chicken Sandwich Success: Social Media

Jeffrey Harvey
Nov 4 · 7 min read
Courtesy of argusleader.com

I did it. In rogue defiance of my strongest instincts and soundest logic, I gave into mob mentality and tried the Popeyes chicken sandwich. Two of them actually: one spicy, one classic. Not by happenstance either. I dutifully Googled the nearest Popeyes, drove the 15 minutes, took my place in the winding line with the rest of the unwashed masses, and when my turn…

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Jeffrey Harvey

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Cynical idealist, vintage futurist, habitual line stepper. I write on all things modern culture: media, technology, politics, and according to Medium, movies.

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