The Secret Ingredient In Popeyes’ Chicken Sandwich Success: Social Media
Nov 4 · 7 min read

I did it. In rogue defiance of my strongest instincts and soundest logic, I gave into mob mentality and tried the Popeyes chicken sandwich. Two of them actually: one spicy, one classic. Not by happenstance either. I dutifully Googled the nearest Popeyes, drove the 15 minutes, took my place in the winding line with the rest of the unwashed masses, and when my turn…

