MEDIA Protocol
Nov 21, 2018 · 3 min read

Digital marketing, content marketing, social media marketing: whatever you want to call it, it’s a creative process aimed at producing content that engages people. Whether it be social media posts, adverts, blog articles, videos, or graphics, at Social INK we specialise in optimising content for our clients’ channels.

That’s why we’re big fans of MEDIA Protocol.

MEDIA Protocol: Creating Smart Content

We’ve worked with James and the team at MEDIA Protocol previously and we find their project fascinating. For starters, it completely aligns with the work we do.

Digital marketers rely on the metrics and analytics offered by major platforms like Google and Facebook, to track user engagement and campaign performance. But, they can never be completely certain of the reliability of the data.

MEDIA Protocol uses blockchain technology to create a direct, secure, and transparent relationship between content creators, publishers, and consumers, effectively cutting out third-party platforms like Google or Facebook.

With MEDIA Protocol, brands and publishers can create promotions using smart URLs to track consumer engagement with a piece of content. As content is consumed, the relevant engagement data is transparently recorded on the blockchain. There’s no third-party involvement interrupting the two-way exchange between producer and consumer. The data is immediate and meaningful.

The Future of Content

On Tuesday 27th November 2018, at 6pm UK Time, we will be hosting a Facebook Live video AMA discussion between our CEO, Chris Bruno, and James Tabor, CEO of MEDIA Protocol.

The topic of the one-hour live discussion will be “The Future of Content,” with a chance for you to pitch questions to both Chris and James on the subjects of advertising, marketing, content creation or anything else that springs to mind, live.

We will be asking Chris and James to draw upon their respective experiences in the world of marketing and share their observations on current trends, as well as their predictions for the future of content creation, before handing the direction of the conversation over to the live audience.

Viewers will be able to ask both Chris and James questions using the chat function on the Facebook Live stream. These can be on advertising, marketing, content creation or indeed anything about Social INK, MEDIA Protocol, or the various projects that Chris and James have been working on.

This is your chance to be there live, Tuesday 27th November 2018, at 6pm UK Time, to see the discussion unfold and have your questions answered. All on the Social INK Facebook page.

Advanced Questions

Don’t worry if you can’t make it to the live event. You can still contribute questions to the discussion. Add them in the comments below the Facebook or Twitter posts sharing this announcement, using the hashtag #socialinkAMA.

We will gather all advanced questions on Sunday 25th November and share them with Chris and James on the day. (Please note we are unable to accept advanced questions sent in after 12pm Sunday 25th November.)

Don’t miss out. Like the Social INK Facebook page and receive notifications and reminders in the build-up to the AMA. If you can’t make it live, Tuesday 27th November 2018, at 6pm UK Time, don’t worry.

You can rewatch, and relive, all the action on the Social INK Facebook page after the event.

Sign up for the Event

Visit the Social Ink — Live AMAs page and add this event to your calendar.

See you all on the Social INK Facebook page, Tuesday 4th December 2018, at 6pm UK Time. Find out what Chris and James have to say about “The Future of Content.”

And remember, you can have your say too.

For more information regarding MEDIA Protocol find us on our official social channels below:





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MEDIA Protocol

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MEDIA Protocol is a transparent blockchain content sharing system. People value content. We add value to great content with MEDIA tokens.