Understanding MEDIA Protocol

3 min readApr 13, 2018

Imagine a world where, instead of paying for impressions or clicks, brands, publishers, promoters and content creators were rewarding real engagement. A digital content ecosystem where the consumer is rewarded for their interaction with content.

This is the new world that MEDIA Protocol is building.

The Beginning Of The End

A new day is dawning for digital content creation. The broken system of advertising content through third parties is coming to an end.

An open arrangement, a transparent relationship, between content creators and consumers is what’s been needed for some time.

And that time is now. As promised by MEDIA Protocol.

People. Value. Content.

There’s a reason why these are our core values.

The true value in content is the true network of consumers it reaches.

People.

Would you prefer ten people who bought your product or service? Or a thousand people who simply clicked?

Where’s the real value?

It’s in real people, really engaging and interacting with your content. Because they see a value in it. A value that they feel is worth sharing with their extended network. An actual value that you can attach, using MEDIA Tokens, via a URL.

You still need to create content that’s engaging.

But now you can reward each consumer for their true sphere of influence. Shifting the paradigm to a direct distribution of wealth from content publishers to consumers. More importantly, it decentralises the current model, pulling away from the third party platforms that control who and what we see.

Rebuilding. One Block At A Time.

The recent Facebook/Cambridge Analytica scandal is the perfect example of why this space needs to evolve.

The trust is gone.

It needs to be rebuilt.

And what better way to do this than via the blockchain? Being transparent in the way your data is used. Keeping all transactions and interactions secure.

Consumer Control

Just because a piece of content has a MEDIA Token value attached doesn’t guarantee extended engagement.

Our Protocol puts you, the consumer, back in control of what content should be shared, how and with whom.

You decide what is of value. It’s your reputation on the line as much as anyone else’s. So don’t spam your network just to acquire MEDIA Tokens.

It’s worth noting that not all pieces of content will have Tokens attached. Consumers will be encouraged to continue sharing the content they love as normal; whether or not they have tokens against them.

MEDIA Tokens are therefore a way of acknowledging people who add value. Not buying their attention.

This isn’t pay-per-click — we all saw through that approach pretty quickly!

Real, extended, meaningful engagement is where the greatest rewards lie. For both the consumer and the content creator.

MEDIA Protocol facilitates and repays this mutually beneficial relationship.

Foster it well.

People. Value. Content.

For more information regarding MEDIA Protocol find us on our social channels below:

Website: www.mediaprotocol.org

Facebook: https://www.facebook.com/MEDIAProtocol

Twitter: https://twitter.com/MEDIA_Protocol

LinkedIn: https://www.linkedin.com/company/media-protocol/

Telegram: https://t.me/Media_Protocol_Community and https://t.me/Media_Protocol_Announcements