There are many ways to respond to this, but I’ll say this: to be a designer requires empathy, and many in the business and tech space lack it. Throwing a wide net, and bringing everyone in the company into the design process is something a good designer should do, but that doesn’t make everyone a designer. I think Jared is just illustrating the fact that all aspects of a business can impact the end user experience. Having everyone in a company mindful of UX is a wonderful thing. Apple has figured that out. There are entire teams dedicated to optimizing software performance. But to call everyone ‘a designer’ is a inaccurate and unfair to designers.