The role of social media in modern activism

Mindful Mediator
3 min readJul 26, 2023

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Image from openDemocracy, 13/12/2019, http://lollty.com/XkjSJ

In today’s digital age, social media platforms have become an essential tool for modern-day activism. Social media has given a voice to individuals who were previously silenced and has played a critical role in bringing about social and political change. Activists around the world have been using social media platforms to connect with like-minded people, share their stories and create a movement. The significance of social media in activism can be seen in the Black Lives Matter movement, Women’s March, #MeToo movement, and many others.

Image from DAILY BRUIN, 05/03/2018, http://lollty.com/XQaNDJqv

Social media platforms like Twitter, Facebook, Instagram, and WhatsApp have made it easy for activists to connect, share, and mobilize a large number of people. These platforms provide a space for people to discuss and debate issues, share information about current events and movements, and organize protests and demonstrations. Social media platforms also enable activists to reach a broader audience and to create an online community of supporters from around the world.

One of the most significant advantages of social media is that it has made it easier for underrepresented groups to have their voices heard. Activists from marginalized communities who might not have had a platform before can now share their opinions and experiences with a broader audience. For example, the #MeToo movement, which began as a Twitter hashtag, quickly became a global movement, triggering extensive discussions about the prevalence of sexual harassment and assault. Similarly, the Black Lives Matter movement started as a hashtag on Twitter and has since grown into a global movement fighting against racism and police brutality.

Social media has also made it easier for activists to create visual narratives that engage people emotionally. Photos and videos depicting protests, demonstrations, and other forms of activism can go viral on social media, raising awareness and attracting attention to particular issues. For example, the videos of George Floyd’s death that went viral on social media sparked a global movement against police brutality and racism.

Image from ADWEEK, 19/11/2018, http://lollty.com/vy26AcXm

However, social media is not without its drawbacks. Fake news, misinformation, and hate speech can spread rapidly through social media. Activists need to be mindful of the information they disseminate and the sources they use. Social media platforms also have a history of censoring and silencing voices, particularly those of marginalized communities. Activists must be aware of these challenges and work towards creating an inclusive online space.

Image from ADWEEK, 17/03/2017 http://lollty.com/vSoAvmrV

Conclusively, social media has become an essential tool for modern-day activism. It has provided a platform for underrepresented voices to be heard and has helped to create global movements that bring about social and political change. With its reach and influence, social media has the potential to change the way we think, act, and communicate. However, it is essential to use social media responsibly and mindfully, keeping in mind the challenges and potential drawbacks. As long as activism remains grounded in truth and empathy, social media will continue to play a pivotal role in creating change in the world.

FOR MORE INFORMATION ON ACTIVISM, CLICK THE FOLLOWING PODCAST LINKS BELOW:

PODCAST — A Guide to Art, Activism, & Culture — http://lollty.com/oTfJo

PODCAST — Social Justice & Activism · The Creative Process: Activists, Environmental & Indigenous Groups, Artists & Writers Talk Activism — http://lollty.com/0xhS

PODCAST — Activism uncensored — http://lollty.com/AUms

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