Retention drives business in healthcare industry. However, this process requires timely intervention and personalized outreach to make meaningful and deep-rooted patient connections.
Personalized patient engagement and automation of this process helps to solve this problem. Integrating Personalization in the healthcare industry is essentially about the ability to identify patterns, analyze data sets and create a more engaging experience with the patients, way more efficiently than any human being.
Patients are the backbone of healthcare industry. The expectations consumers have of healthcare organizations are ever increasing; personalized experiences and access to the information they need when they need it have become the norm. …
Let’s be clear with one fact right at the outset- whichever healthcare business you are running, you can never stay untouched with the advent of technology impacting your business towards massive transformation.
The business of healthcare has so far been behind the technology pace of other industries but cannot stay so, with Patient expectations rapidly moving towards digital experiences, much like other industries.
With changing patient expectations, Increasing competition — more providers, reducing margins & economies of scale, Diagnostic Business in churning rapidly. On one hand, the goal is to always help improve patient outcomes and experiences while on the other it is about increasing efficiency, reducing wastage, improving Phlebotomist productivity — more patients covered — more revenues earned.
However, the manual process of sample collection can only do so much, with the Back-office scheduling & assignment, Phlebotomists restrained by travel schedule, coordinating with patients, payment collection, billing, documentation, safekeeping of samples and ensuring TAT for sample processing. …
In our highly digitized and data-driven world, today’s consumers have come to expect companies to know them, offer products based on previous purchases, anticipate needs based on interactions with the company and tailor messages specifically designed for them. Not surprisingly, patients (who are also consumers) have come to expect this same level of personalization from their healthcare providers.
Yet, in the midst of all this personalization, many patients feel the information they receive from their healthcare providers is not tailored to their needs.
A recent West study found that only 12 percent of chronic patients feel strongly that their healthcare provider is doing a good job of delivering information specific to their needs and condition (“Strengthening Chronic Care: Patient Engagement Strategies for Better Management of Chronic Conditions,” p. …