4 things I learned as Product Design Manager at Doctolib — I started off my journey at doctolib in July 2021 as a Senior Product Designer. After working for 3 years in a row in the digital marketing and CRO industry, I was happy to focus my energy in a professional role dedicated to improving the daily lives of healthcare professionals…

awesome series of articles! my suggestion for a next celebrated female designer is Tatiana Mac :)

Don Norman and decolonial design. — Back in October 2020 I had the pleasure to attend Don Norman’s Master Class transmitted by Interaction Design Foundation in which he presented the challenges to the discipline of Design and to all designers in the 21st century. To help me grasp a bit better his ideas, I also read…

Research and ideation phases should become deliverables — Highlighting the value of design work is always an ongoing discussion among designers and product teams: how to measure the impact of design decisions, why idea A was chosen over idea B, why did it take so long to start implementing project C, and so on... Well, one simple way…

The potential of invisible design to impact business — Many organisations today, from startups to governments, are investing in customer experience (CX) and user experience (UX) for their success, bringing more human-centred design capabilities to increase the business relevance of their projects for clients. …

User Experience writing is more than content design. It’s content strategy for products. — “As a writer who stumbled into UX one day many years ago, I was understandably excited; finally, organizations are realizing that copywriting shouldn’t only land on the marketing team’s desk” — UX Booth I’ve been spending the past few months curious about this emerging role of UX writer because I…

A few months ago I posted an article about a 2-day Design Sprint. In this event, our Sprint team successfully achieved to establish the long and short term goals for the project, finishing the last session with a tangible storyboard for our main user journey. After this Sprint session, the…

Onboarding is the process of helping new users understand and experience how your product is going to help them achieve their goal. Jory MacKay asserts that onboarding is all about proving to your users that your product is the solution to the problem they are looking for. That’s why they…

Focus on the problem framing. Leave the prototype and test phases for later (if you really HAVE to). — Design Sprint is a process of framing the right problem, generating tangible solutions, prototyping and testing them with real users in a period of 5 intense days of work. But for our new project at AB Tasty we only had 2 days available to gather the sprint team in a…