Don Norman and decolonial design. — Back in October 2020 I had the pleasure to attend Don Norman’s Master Class transmitted by Interaction Design Foundation in which he presented the challenges to the discipline of Design and to all designers in the 21st century. To help me grasp a bit better his ideas, I also read…

Research and ideation phases should become deliverables — Highlighting the value of design work is always an ongoing discussion among designers and product teams: how to measure the impact of design decisions, why idea A was chosen over idea B, why did it take so long to start implementing project C, and so on... Well, one simple way…

A few months ago I posted an article about a 2-day Design Sprint. In this event, our Sprint team successfully achieved to establish the long and short term goals for the project, finishing the last session with a tangible storyboard for our main user journey. After this Sprint session, the…

Onboarding is the process of helping new users understand and experience how your product is going to help them achieve their goal. Jory MacKay asserts that onboarding is all about proving to your users that your product is the solution to the problem they are looking for. That’s why they…

Focus on the problem framing. Leave the prototype and test phases for later (if you really HAVE to). — Design Sprint is a process of framing the right problem, generating tangible solutions, prototyping and testing them with real users in a period of 5 intense days of work. But for our new project at AB Tasty we only had 2 days available to gather the sprint team in a…

If your solutions are not good enough, maybe you’re just focusing on the wrong problems — I wrote an article earlier this year on how Design Thinking methodology can help you create and validate your design hypothesis within your product team. In summary, the process of generating and testing good design propositions relies heavily on the problem space: how well you know your audience and how…