awesome series of articles! my suggestion for a next celebrated female designer is Tatiana Mac :)
Don Norman and decolonial design.
Back in October 2020 I had the pleasure to attend Don Norman’s Master Class transmitted by Interaction Design Foundation in which he presented the challenges to the discipline of Design and to all designers in the 21st century. To help me grasp a bit better his ideas, I also read…
Research and ideation phases should become deliverables
Highlighting the value of design work is always an ongoing discussion among designers and product teams: how to measure the impact of design decisions, why idea A was chosen over idea B, why did it take so long to start implementing project C, and so on... Well, one simple way…
The potential of invisible design to impact business
Many organisations today, from startups to governments, are investing in customer experience (CX) and user experience (UX) for their success, bringing more human-centred design capabilities to increase the business relevance of their projects for clients. …
User Experience writing is more than content design. It’s content strategy for products.
“As a writer who stumbled into UX one day many years ago, I was understandably excited; finally, organizations are realizing that copywriting shouldn’t only land on the marketing team’s desk” — UX Booth
I’ve been spending the past few months curious about this emerging role of UX writer because I…
A few months ago I posted an article about a 2-day Design Sprint. In this event, our Sprint team successfully achieved to establish the long and short term goals for the project, finishing the last session with a tangible storyboard for our main user journey.
After this Sprint session, the…
Onboarding is the process of helping new users understand and experience how your product is going to help them achieve their goal.
Jory MacKay asserts that onboarding is all about proving to your users that your product is the solution to the problem they are looking for. That’s why they…
Focus on the problem framing. Leave the prototype and test phases for later (if you really HAVE to).
Design Sprint is a process of framing the right problem, generating tangible solutions, prototyping and testing them with real users in a period of 5 intense days of work. But for our new project at AB Tasty we only had 2 days available to gather the sprint team in a…
If your solutions are not good enough, maybe you’re just focusing on the wrong problems
I wrote an article earlier this year on how Design Thinking methodology can help you create and validate your design hypothesis within your product team. In summary, the process of generating and testing good design propositions relies heavily on the problem space: how well you know your audience and how…
A quick guide on how to materialize your design ideas
I believe most of you are familiar with the Design Thinking methodology (if not, you can easily Google it). However, there is a common misconception that design thinking is new. No. Throughout history, good designers have applied a human-centric creative process to build meaningful and effective solutions. But in order…
Bettina D'ávila
Designer, drummer & beer lover. Senior Product Designer based in Paris. Find me at bdavila.me
