Research and ideation phases should become deliverables


Highlighting the value of design work is always an ongoing discussion among designers and product teams: how to measure the impact of design decisions, why idea A was chosen over idea B, why did it take so long to start implementing project C, and so on... Well, one simple way…

User Experience writing is more than content design. It’s content strategy for products.

“As a writer who stumbled into UX one day many years ago, I was understandably excited; finally, organizations are realizing that copywriting shouldn’t only land on the marketing team’s desk” — UX Booth

I’ve been spending the past few months curious about this emerging role of UX writer because I…

Bettina D'ávila

Designer, drummer & beer lover. Senior Product Designer based in Paris. Find me at

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