Here’s the secret to writing body copy that converts.
A couple years ago, Amazon sent out a template email that contained the secret formula that every copywriter follows.
Your job as a content and copywriter is to have readers’ eyes falling down the page like a stuntman barreling down Niagara Falls.
Varied sentence and paragraph length are what get you to that coveted goal.
We’re not writing a third-grade essay. Not every paragraph needs to be five sentences long. In fact, that would be a detriment to your copy.
People are skimming while scrolling. Cater to that fact.
ATTN:
This article is a snippet from Content Marketing for Myth-Makers and Tellers of Tall Tales — a 10,000 word guide on understanding your customers, crafting great copy, and writing stories that convert.
The Amazon were rumored to cut off their left breasts
Ancient Greek legend has it that the Amazons were a band of roaming warrior women.
They were worshippers of Artemis, goddess of the wild. This means they were hunters. It also means that their skill with the bow was unmatched.
