It’s a technique often used at local markets where people are trying to sell you stuff you don’t really need. Like let’s say a rug for example. The main value proposition to lure you into the shop is that looking won’t cost you a thing.
Why people pay $5 for a coffee but rarely more than a dollar for an ebook
Yann Girard

People treat shops like museums. They just want to browse without real intent to buy.

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