Strategic thinking is essential to marketing.

7 quotes on strategic thinking that will take your marketing to the next level.

Advice on changing your perspective to gain an advantage in the marketplace.

I’ve lived by the idea that without a map you won’t know where you’re going (and will probably end up somewhere else). Sure, enjoy the ride, but aimless wandering is dangerous.

It’s true for life as it is in business. That’s why I always start with strategy whenever I begin a new marketing project.

These quotes, and the books they’re stolen from, are valuable resources that set me down the right path every time.

Play the infinite game

“An infinite mindset embraces abundance whereas a finite mindset operates with a scarcity mentality. In the Infinite Game we accept that ‘being the best’ is a fool’s errand and that multiple players can do well at the same time.”

SIMON SINEK, The Infinite Game

Simon says businesses shouldn’t worry about their competition. Competition is there to make you better. But being the best isn’t the endgame. We can leverage competition just like we leverage partners to create advantages for ourselves.