Michael DoaneMarketing is like a game of chess.I usually play the Italian game.Nov 24, 2020Nov 24, 2020
Michael DoaneStrategic thinking is essential to marketing.7 quotes on strategic thinking that will take your marketing to the next level.Nov 16, 2020Nov 16, 2020
Michael Doane4 ads that hit the competition where it hurts.Business is, by nature, competitive — These ads capture that competitive spirit.Nov 16, 2020Nov 16, 2020
Michael DoaneUse your strengths to gain a foothold in the market.How a department store used a 200 year-old military strategy to gain an advantage over the competition.Nov 16, 2020Nov 16, 2020
Michael DoaneCicero’s 5 styles of voice.What copywriters can learn from a little book on speech writing.Nov 8, 2020Nov 8, 2020
Michael DoaneThe Greatest Political Ads Ever MadePowerful words are at the heart of successful campaigning and these examples are some of the best history has to offer.Nov 8, 2020Nov 8, 2020
Michael DoaneIt’s all a bunch of bullsh*t!Barry Commoner and the Citizens’ Party took the country by storm with this frank ad about the state of politics.Nov 8, 2020Nov 8, 2020
Michael DoaneHow to write incredible copy.Here’s the secret to writing body copy that converts.Oct 25, 2020Oct 25, 2020
Michael Doane6(66) clever ads to get you in the Halloween spirit.These consumer product ads tap into the spirit of this ghoulish holiday.Oct 25, 2020Oct 25, 2020
Michael DoaneThe legend of the viral marketing campaign.The Blair Witch Project tapped into the culture of the early internet to create a new urban legend for the digital age.Oct 25, 2020Oct 25, 2020