Attention and Engagement in Social Media

James Medrano
Aug 25, 2017 · 4 min read
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Capturing Attention in Social Media

Since most people have become more connected through the use of technology society has become more bombarded with a mass variety of content daily in our use of social media (Mendendall, 2016). In order for people to not become overwhelmed from the content that is used in technology people have learned to filter out content that is unimportant or can be inconsequential content on their computers or on their mobile devices. According to Liao and Yeh, (2013) one example that can be used is capturing a person’s attention can be when a person goes to a website or blog to read an article that is placed on a blog or web page and how you can find advertisements that is also placed adjacent to the article on the blog or web page in order to consciously catch a person’s attention. Lio and Yeh (2013) also believed that this practice was done with objects that consist of banners, images and flickers in sharing other networks sites.

The objects next to the articles played a role in attracting the follower’s attention in which this process is considered as attention grabbing in which the reason of the task of visiting a webpage or blog becomes irrelevant. The practice of using banners, images and flickers in sharing networks creates stimuli in a person brain as it grabs a person’s attention in playing a role in distracting the person from the job at hand of reading an article.

The three strategies that can be utilized in gaining viewing strategies is through the use of good content in getting attention of the viewer which provided your followers to engage and to continue to return to your blog. According to Frasco (n.d) when content is left out there is nothing shared that can attract followers, visual images to assist in capturing the awareness of your followers in the representation of content, and the last strategy would be to make sure that if you use websites on your webpage or blog is to make sure they are easy to access and work quickly. According to Mendendall (2016) there is research which indicates that a delay of 1 second in site access can be a loss of 7% in the process of conversion.

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Maintaining Engagement in Social Media

Engagement in social media is important because it provides a person to communicate with their followers. Engagement provides a person to convey and to be conscious of the number of people who are following them and who are responding and engaging to your messages that are being shared on social media (Ross, 2015). It also provides the opportunity to extend your content and to further provide an opportunity for a person to increase and build followers to continue to view and follow content as it can also assist in building new followers.

Some important indicators to be aware of when engaging people in social media can consist of: comments, likes, downloads, retweets and shares. There have been studies which support that when followers are engagement they demonstrate online communities through their behavior as it develops into a sense of interpersonal connection which can create a sense of fellowship with others. (Kim et al., 2008; Madupu & Cooley, 2010).

The three strategies that can be effective in maintaining engagement in social media is to engage with the followers and to make sure that you connect with them and by responding by to their comments, treat the followers with high regards and to make sure that questions are asked, provide them with humor when needed as a form of entertainment and last to provide them with education so they could walk away with knowledge and insight (Ross, 2015).

References:

Liao, H., & Yeh, S. (2013). Capturing attention is not that simple: Different mechanisms for stimulus-driven and contingent capture. Attention, Perception and Psychophysics, 75(8), 1703–14. Retrieved from http://library.capella.edu/login?url=https://search-proquest-com.library.capella.edu/docview/1467535399?accountid=27965.

Kim, J.W., Choi, J., Qualls, W. and Han, K. (2008), “ It takes a marketplace community to raise brand commitment: the role of online communities “, Journal of Marketing Management, Vol. 24 Nos 3/4, pp. 409–43.

Madupu, V. and Cooley, D.O. (2010), “ Antecedents and consequences of online brand community participation: a conceptual framework “, Journal of Internet Commerce, Vol. 9 №2, pp. 127–147.

Ross, K. (2015, October, 08). The Importance of Social Media Engagement and How to Measure it, retrieved from, https://socialconcepts.com.au/the-importance-of-social-media-engagement-and-how-to-measure-it/.

Mendenhall, N. (2016, July, 10). 4 Ways to Capture and Keep Your Target Audience’s Attention. Retrieved from: http://www.socialmediatoday.com/marketing/4-ways-capture-and-keep-your-target-audiences-attention.

Frasco, S. (n.d). 3 Ways to Make Your Social Media Post to Attract the Right Attention. Retrieved from: https://www.convertwithcontent.com/3-ways-to-make-your-social-media-posts-attract-the-right-attention/.

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