The Post Industrial Shift leaves Companies with only Two Possible Roles

Horizontal vs Vertical Value Chain capabilities

In the industrial age companies used to compete by owning all the components of a business process. Nowadays — in the post-industrial shift — they must either excel at combining components created by others in an delightful brand experience (owning the least possible components in the process, beyond their own brand) or excel at providing easily consumable interfaces to allow others doing so by using their products and services in the process.

In the post industrial age you either provide experiences or components.