The Power Formula for a Successful Email Marketing Campaign

Do you want to know what tactics you need to follow to drive the maximum number of high-quality leads at a minimum cost?

I am sure your inbox is flooded with tons of emails everyday like sales email, marketing communications, order confirmations, account activations, or promotions. Some are interesting and informative that excite us to open and others are too boring and we want to block all noise and clutter from our inbox. Is that true for you too?

Well, email marketing is still one of the most popular and high…


Are you exhausted of seeing yet another negative review on your Google My Business Account? You are not the only one! In the current digital world, anyone can create a fake account and leave a positive or negative review regardless of any security check or prior approval. And the worse part is that these reviews directly reflect your company’s ranking. According to a survey report, conducted by Dimensional Research, stats indicate that 90% of respondent’s buying decisions are influenced by ‘Google Reviews’. …


Email Marketing Campaign

We are a boutique size company, based in India, and very determined to give maximum output to our clients through email marketing. To make our email marketing more interesting, visually engaging and highly converting, we put more focus on creating high-quality content that can achieve a very high open and click through rate that is unheard off. And to do this, it’s crucial for us to have an email marketing partner that provides deep insights into the results and gives tools to experiment with our campaigns.

Struggling through the maze of softwares out there today, we found MailChimp as the…


Twitter Advanced Search

With hundreds of millions of Tweets a day, Twitter offers a massive amount of exciting content. So, how you filter the relevant content? Take another situation, you want to track the activities of your competitor on Twitter and all of sudden you planned to access his previous year Twitter posts having specific keyword/list of keywords. How will you filter the search results or dig into each post to find out what you need?

Twitter’s regular search feature cannot help you find any highly specific information. Luckily, Twitter’s advanced search comes to rescue. So, we are updating you the process —…


3 Marketing Assets

Each small-mid size business enterprise doesn’t have time to fully plunge into marketing themselves especially if they are a product based company or any creative work agency. Whether you are running a small/mid-size company and marketing is not your main focus, yet you need 10, 20, 30 pieces of marketing collateral per quarter to spread among your customers or prospects. Isn’t it? How would you recognize which pieces of information are the most important to display or how to gain the maximum attention of your customer. …


Latest Digital Marketing Trends in 2018

Are you still practicing the same age-old techniques of digital marketing and wondering why it is not delivering the desired results? If yes, then get ready to learn something new, innovative and result-oriented. One thing that remains true since the start of digital marketing is the innovation and constant new approach in this field.

1. Artificial Intelligence

What comes to your mind after hearing AI? Now you need to do your task more intelligently. Let’s take an example of Starbucks — The popular coffee chain is using chatbots & AI to help customers place their orders.

Meenakshi Goyal

Started her career as a Technical Writer in 2011, Meenakshi has evolved into a digital marketing and content expert over the last decade.

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