Just do it: the tag line for life
Just do it, These are the wise words of a corporate behemoth.
As tag lines go its pretty successful, if someone is deliberating on taking action or scared of doing something, inevitably the tag line will be rolled out by someone.
They can’t have expected it to become part of popular culture in the way it has, they were probably aiming for their brand to be associated with action and specifically sports action, with proactivity, with a can do attitude, a grab your balls and do it any way kind of brand.
But I think it is more than this, I think it’s a tag line for life.
“Where are you going with this?” I hear you say… well…
Since I was in my teens I’ve always wanted to have my own business, I’ve started a few side line ventures along the way but they were more Del boy than Richard Branson. I’m now 32, and I ended up walking down the education and career path, partly because I am from an Indian background and so education is part of our fabric (but then so is business), and partly because it got really comfortable, really really comfortable — decent enough salary, good career prospects, some comfy corporate benefits, no stress outside of office hours, good holidays plus everyone else was doing it… you get the picture.
I’m now at a stage in my career where I could kick on with promotions, I can see what it looks like climbing that slippery corporate ladder, and I’m terribly depressed by it. My Dad retired a month ago, he’s now 62 and has worked for 40 years that means I have another 30 years of snakes and ladders. That coupled with the fact that my Dad came to England as an immigrant when he was 14 and so didn’t have half the opportunities as I have, but he’s worked ever so hard to ensure that I do have those opportunities, it feels like a waste if I squandered that by just being comfortable and not chasing my dreams.
Maybe I should just do it?
But the timings not right.
“The timing will never be right” — someone
But it will be tough.
“I’m not telling you it is going to be easy — I’m telling you it’s going to be worth it” Art Williams
F*#k it, I’m going to just do it.
I signed up to a 12 week business start up MBA course with Escape the City, I’m now 4 weeks in, and more than ever I truly believe that everyone should just do it, no matter what it may be.
In the 4 weeks I have set up my own landing page, scrapped the idea I spent 6 months researching, come up with 4 new ideas, created a 6 month plan to get out of the corporate game, started this blog, met 50 like minded & inspirational people, adjudicated for a Guiness Book of World Records for a 29 hour business pitchathon and found a whole world of entrepreneurial resources I didn’t even know existed.
Thanks for reading, I hope you enjoyed it. I’m going to use this blog to talk, discuss, track and share my progress with you all. There maybe some random rambling, there maybe some grade A banter and there maybe some boring bits (unlikely) but stay with me. Please respond and let me know how I’m doing or what you would like more or less of.
“Just do it” a swooshed tick