Now’s the time for designers to focus on solving problems, rather than fulfilling the desire for instant visual gratification.

We should be looking to improve the user experience by creating stuff that disrupts, reduces tasks and/or smoothens the use.

Aesthetics is a function as well, we all know it can play an important part in the satisfaction we feel when using tools. Designers should not be steering toward an neat little piece of eye candy when an interfaceless notification service could be the better answer.

We have great influence and it’s time we own up. Take the great responsibility that comes with the power. Create concepts and solutions that are truly useful and creative rather then a prettier version of yesterdays coolest dribbble shot. Try and make the world a better place. Even if we do not succeed, it will make us feel good!

As much as I admire the designers of old, it would be great to quote contemporaries because of their vision, rather than the great Dieter Rams.

Now I’m off — claiming battter.com and create a community for those who are ready to pick up the bat. ;)