The Most Promising Web Design Trends
As technology advances and becomes more ingrained into every facet of our daily lives, users are demanding more and more from their online user experiences (UX). Web designers now face the challenge of developing a website which understands and responds to its users throughout the process. Web designers (or experience designers) no longer just make websites “look beautiful”. Rather they need to look into the experience of users and their stories. The importance of proper UX design is growing exponentially. This can be seen in the many sectors that are creating better web experiences by utilizing the latest UX design trends.
Splash pages make an impact on customers to feel good about the website. But usually, it will make a bad impact. Splash pages waste time and delay people from accessing the content of the website.
· Mobile first approach
As the name says, the mobile-first design is the process of designing for mobile. More companies are realising the importance of having a site that effectively delivers content on a smaller screen. The mobile friendly site typically aims to meet the majority of its mobile users’ needs. Having a responsive website can not only benefit your customers but can reduce the workload for you too. Mobile first design assures that your website will be responsive so customers on any platform can access your website. It is easy to manage and navigate.
More than 90% of internet users will access online content from their smartphones. The mobile-first approach should also focus on UI (User Interface) and UX ( User Experience) across all devices. Content is the king of any site. Therefore it’s important to have mobile first and content first design to have on the website.
Google states that pages that are not optimized for a mobile device can still rank higher if they have very high-quality content written on that page. However, the Website owners need to optimize their website for mobile users, if they do not optimize, Google will drop their ranking on SERP ( Search Engine Result Page).
· Unique layout
The Proper layout makes the look of the objectives more appealing to the customers. the layout that makes a website attractive, even the one that doesn’t contain attractive graphics. When designing a website, you shouldn’t forget about people’s expectations. The layout of the site should be created in relevancy with the topic of the website, otherwise, the customers will quickly lose their interest. For the success of a website, the most important part of the site is the page’s layout. A layout that is easy to follow will give the site’s visitor easy access valuable and important information. Content on the website should not be difficult to find.
· UI & UX
UI deals with how UX elements (like the buttons, controls, etc.) are placed and how well your content is framed in a design to help users enjoy a meaningful interaction with the product. User Experience is about the response of a user concerning their experiences with your product. UX is important for complex sites because users must be able to navigate easily through the site and should understand how to use it effectively. A website with creative UI and UX can bring a lot of traffic to the site. You will earn more profit on your investment through the good User interface and user experience. With a great design, you will able to evoke an emotional connection with the visitors or customers.
- Increased productivity,
- Increased sales,
- Reduced training and support costs,
- Reduced development time and costs,
- Reduced maintenance costs and increased customer satisfaction.
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