You maybe already know that I work as a media manager for Actions, a great app that transforms your iPad in a revolutionary controller for all your computer software, helping you be more focused on what you do and providing a better experience and bla bla bla bla..

What you maybe do not know is that I’m not good at it!

Believe me, I’m not joking.

I’ve studied art my whole life, marketing was always the devil for me and my relationship with social network was limited to a few messages. So why am I doing it? Because a few moths ago life brought me there and I thought it would have been interested to learn something new and increase my luggage of experiences. They were a small self-financed sturtup, old friends of mine, and they needed someone with basic communications skills to start building up the media channels. I liked the project… so I jumped in with no doubts!

Luckily a few years ago I attended a Design Thinking course in Berlin, and that taught me some rough knowledge of team working, group brainstorming and project management. Thanks D-School for that!!

However, pretty soon I realized that this job was completely different from my previous ideas of regular work. I’m on my own most of the time, sitting in front of a computer, at the mercy of unknown internet rules that I MUST learn by myself. True, I belong to the generation of self-taught education, MOOC and tutorials, but sometimes it is hard to reinvent yourself.

The most complex part was facing the truth: I’m not good (yet) at this job! And this is so hard to accept, as I’ve always been good in what I did before. I was good at school, I’m good at photography, I do nice art, I’m good at selling, I’m even good at being a waitress and bar tending… but social media?! No! For god sake, I’m not even a social person!

And what does this mean exactly when it comes down to real life? Hard work and daily crises. There isn’t a single day without me thinking… why??!!

The answer is: because I love the project and I love my friends and I love to learn new things and I’d love to win this challenge and, of course, love is the answer. Plus it’s good to face something totally new that pushes you out of your comfort zone: there you may find something that you like and that you never even think about before, and you will also discover so many things about you, your reactions, your fears and your hidden skills.

What I’ve discovered is that when you start putting some love in things you always felt like limits or enemies, you find out there’s nothing you are not good at, but only some stuff you still need to learn.

And you know what? Writing this article is a little proof that I’m getting better at it (with daily crisis still ongoing, that’s for sure)! So, after all, this is just a job that I have to learn. Nothing I can’t do.

High-Five