Having heard of a tool like Squarespace before doesn’t mean that you need to be a professional website designer. Everyone from influencers to eCommerce store owners is always looking to build a bigger online presence, and many of them have discussed and been discussing the pros and cons of a solution like Squarespace in the past.

While building a website on our own we usually land on a website building CMS (content management systems) like Wix or WordPress, but there are CMSs available like Squarespace.

In this guide, we’ll help you get an idea of what Squarespace is and also…

Confusion still persists in the majority of people while writing an SEO-friendly blog.

There are times when people find it difficult writing blogs for SEO purposes, and for writing to lure the audiences to bring them to you. These two things seem to be utterly difficult tasks. Well, my thoughts are quite different from this. If you wish to have an SEO-friendly blog, then it is a must to have your keywords in a prominent place. In case you end up over-using keywords, it will definitely affect the readability of your blog. …

SEO (Search Engine Optimization) is considered to be one of the most efficacious ways of bringing customers to your online website. SEO is one such factor that has been evolving constantly. Due to this, it becomes difficult to always be on top. But, if you’re able to work according to the latest SEO trends, then it will be worth all your efforts.

Google is known for making almost a hundred changes to its search algorithms every year. Any of these changes could have an impact on your search ranking. …

The digital marketing world is evolving at a much faster pace than expected. To become an expert in the digital marketing world you may not need a particular degree. You just need expertise in the field that you are doing. You should have a good command of the English language, a stronghold over keyword research, and good knowledge about landing page design is a must. There are various roles in the digital marketing industry that you can take up like, content marketing, PPC Specialist, web designer, etc.

As the demand for digital marketing agencies continues to grow, there is an…

In order to have an online presence, it is very important to perform good SEO for your site. The three main pillars of good SEO are good quality interesting content, backlinks, and strong technical SEO. Good quality content usually is related to good blog posts, images, and video content on your site which is relevant to the business that you are doing or to the message that you clearly want to convey.

The importance of podcasts has been overlooked for a long time. It has been done by many people in the past, but its importance is being rediscovered now…

The success of your eCommerce business is highly dependent on your ability to efficiently reach customers and increase your sales. In a world where so much of the information we receive and interactions we partake in happens through the internet by far the best tool to help you achieve this task is search engine optimization (SEO).

Basically, SEO allows you to increase your website traffic by boosting its visibility in a search engine, and in a world where the first thing we do when we want to find something out is to do a Google search, the potential should be…

In the recent scenario, a business needs to have an online presence and work towards maintaining its visibility and relevancy in a search engine box. With technological advancement, data has become indispensable as people have left referring to those bulky yellow pages while looking for any product or services.

People are more likely to visit a search box engine for searching whatever they want. It implies that every user experience starts on a search box engine. This has led SEO to become one of the substantial systems for marketing and building brand recognition on online platforms.

One should always practice…

People owning an online business are determined to have a website for which they apt a digital marketing strategy. This strategy is an outlay of different activities that will take place in a decided period.

There are various components in this strategy ranging from social media to search engines making it difficult to determine a particular focus area. Every aspect of this strategy holds the utmost importance for putting out your business online, but there will be specific points much more critical when compared to others.

Content creation is one of the essential aspects of digital marketing as it helps…

In recent times, the internet is becoming a massive platform for businesses to prosper, while helping to reach a broader range of audiences. With increasing competition, it is essential to create your market with the help of SEO (Search Engine Optimization).

SEO (Search Engine Optimization) aids in getting much-needed traffic to your website for making its existence felt to the audiences, which will eventually lead to the goal of higher rankings with potential audiences. It has become an integral part of the online market due to its mind-blowing effects on business, helping them to reach new heights.

With the increasing…

With changing times, there has been a lot of change in the way people work. Earlier it functioned in physical form, but today one can operate a business online and reach audiences all around the world with just a click without much hassle.

But making your place in the online domain is not an easy task. It takes a lot of research and labor to reach specific audiences. Who eventually will convert from potential customers to customers.

No matter the structure of your company, be it a start-up or traditional form. …

Meet Parekh

A passionate digital marketer, footballer and music lover. Loves to write about new digital marketing trends, e-commerce, and paid marketing.

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