3 Fears To Get Over In Business — “Getting Naked” By Patrick Lencioni

Naked service requires the provider to be vulnerable — to embrace uncommon levels of humility, selflessness and transparency for the good of the client. Client loyalty and trust are achieved by overcoming the following three fears:

A Fear of Losing the Business drives a service provider to protect their client base, business opportunities and revenue by censoring feedback and avoiding difficult issues. To Overcome:Give Away the Business, Consult Instead of Sell, Tell the Kind Truth, Enter the Danger

A Fear of Being Embarrassed impedes a service provider’s ability to provide open, honest insights because they hold back their ideas, hide their mistakes and edit themselves to save face. To Overcome: Ask Dumb Questions, Make Dumb Suggestions, Celebrate your Mistakes

A Fear of Feeling Inferior challenges a service provider’s assumption that they must preserve their social standing with the client at all costs. To Overcome:Honor the Client’s Work, Make Everything about the Client, Do the Dirty Work, Take a Bullet

REMEMBER; READING IS TO THE MIND, WHAT EXERCISE IS TO THE BODY! TAKE CARE, CONSTANCE

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