Morgan NormanThe 8-Question Framework for Successful RebrandsIf you are leading an internal rebrand, your job is not to collect everyone’s thoughts and synthesize them into one cohesive brand. You…10 min read·Mar 22, 2019--4--4
Morgan NormanA Guide to the Inevitable and Painful Process of Rebranding Your CompanyRebranding a company is expensive, painful, time-consuming, and — I cannot stress this enough — incredibly risky. Sometimes it’s necessary…7 min read·Mar 4, 2019--3--3