MegaBits used Launch … but it missed.

Alright, maybe that’s a little dramatic.

By now you’ve probably ascertained that we did not launch MegaBits yesterday. Unfortunately, we experienced delays that we failed to anticipate.

On Wednesday, December 10th, the third party that provides MegaBits’ weather information received a large overhaul. This change was so drastic that our app crashed instantaneously upon opening, and would have failed review by Apple on the spot. That same day, we pulled MegaBits from review, fixed the crash, and made the code more resilient against potential future changes. Then, as quickly as we could, we resubmitted.

From submission to approval, the App Store review process takes, on average, one week. Apple’s App Store team also takes a winter recess, which dictates that all apps must be submitted and fully approved by December 18th. After December 18th, all apps currently in review are frozen in motion until after the 29th.

For those of you keeping score at home, our resubmission was 8 days before our targeted launch date.

By the skin of our teeth.

We sat by the phone all day yesterday, late into the night, hoping for good news. But despite entering review around noon yesterday, we have not advanced in the review process.

This is obviously a setback, but there has never been a time in our two-year history when we have let a setback stand in our way. We make mistakes, we learn, we adjust, and we move forward. Rest assured, today is no different.

Over the next few weeks, we will be releasing new DevTalk videos, blog posts, and more, until our launch. You can, as always, reach us on Twitter, Facebook, and by email.

You all will be the first to know when we receive any word on an official launch date. We hope you’ll join us in keeping the excitement for launch going, and we thank you from the bottom of our little 8-bit hearts for sticking around.

xoxo, MegaBits